Passive Income Ideas For Content Strategists [2024]

Updated: September 19th, 2024

Ever wondered how you could keep your income flowing even while you sleep? If you're a content strategist, the idea of passive income might sound particularly appealing. In a world where digital content remains king, opportunities abound for professionals skilled in creating and managing content to generate streams of income that don’t require constant oversight.

But what are the absolute best passive income strategies specifically tailored for content strategists in 2024? We've done the homework to bring you innovative and practical ideas that leverage your unique skillset.

From monetizing your expertise in surprising ways to tapping into emerging trends, we'll guide you through the best pathways to creating a more financially secure and diversified future. Let's explore the potential of passive income and uncover how you can make your content strategy expertise work for you around the clock.

1. Make passive income with a lead generation tool ($108K/month)

Here's the full list:

How much you can make: $1,000 — $400,000/month

How much does it cost to start: $600 (?)

How long does it take to build: 90 days (?)

How I Created A $5M/Year LinkedIn Marketing Automation Tool

Dux-Soup is a LinkedIn automation tool that helps business owners and sales & marketing professionals generate more leads, increase efficiency, and save time; with over 70,000 users and revenue of nearly $5 million, it offers automated top-of-the-funnel LinkedIn outreach activities, targeted LinkedIn campaigns and multi-touch & personalized LinkedIn drip campaigns for lead generation.

Read by 8,882 founders

2. Make passive income with an online course sales business ($85K/month)

Here's the full list:

How much you can make: $100 — $300,000/month

How much does it cost to start: $2,000 (?)

How long does it take to build: 180 days (?)

I Make $120K/Year With My Print On Demand T-Shirt Side Hustle

A multipreneur shares how she built a successful print on demand side hustle, generating $120,000 per year through multiple brands spread over various platforms.

Read by 11,978 founders

3. Make passive income with an email marketing tool ($249K/month)

Here's the full list:

How much you can make: $120 — $2,083,333/month

How much does it cost to start: $1,000 (?)

How long does it take to build: 170 days (?)

I Built A SEO Tool That's Completely Free For Users [From Lebanon]

H-supertools founder Hasan developed a set of free SEO and digital marketing tools generating $2k per month in profit using Google Adsense, affiliate marketing, selling ad spaces, and email, plans to launch a membership option, and has attained over 80k registered users and 300k monthly visits in less than two years.

Read by 14,006 founders

4. Make passive income with a social media automation business ($148K/month)

Here's the full list:

How much you can make: $4,000 — $400,000/month

How long does it take to build: 50 days (?)

How I Bootstrapped A Social Media Automation Tool To $2MM/Year

MeetEdgar, a bootstrapped social media automation tool founded in 2014 by Laura Roeder, has grown to $4 million in annual recurring revenue and more than 5,000 customers, with a team size of two dozen, achieved through content marketing, social media marketing, and organic search.

Read by 15,161 founders

5. Make passive income with an ai based business solution ($55.8K/month)

Here's the full list:

How much you can make: $4,000 — $120,000/month

How long does it take to build: 125 days (?)

How We Launched A $120K/Month Audiobook Publishing Course

Mikkelsen Twins grew an online education company from scratch with over 800 students, making over 6-figures in profit every month thanks to their successful program, Audiobook Income Academy 2.0.

Read by 21,932 founders

6. Make passive income with a niche blog ($31.5K/month)

Here's the full list:

How much you can make: $100 — $650,000/month

How much does it cost to start: $650 (?)

How long does it take to build: 60 days (?)

How I Turned A Crappy Idea Into A $3M/Year Business

Starter Story grew to 1.4 million monthly visitors and millions in annual revenue by sharing the stories of entrepreneurs. Pat breaks down the early days and how he grew the business into something that changed his life.

Read by 76,929 founders

7. Print on demand business ($411K/month)

Here's the full list:

How much you can make: $200 — $3,000,000/month

How long does it take to build: 30 days (?)

Time commitment per week: Min. 5 hours/week

How I Started A $330K/Month Ecommerce Specialized In 3D Printing

Founder Roy Kirchner shares how he started an eCommerce business specializing in 3D printing with an initial investment of $65,000, which now averages monthly gross sales of $330,000 and has partnered with international manufacturers and local businesses while offering technical support and education.

Read by 29,906 founders

8. Make passive income with a YouTube channel ($72.1K/month)

Here's the full list:

How much you can make: $2,000 — $333,333/month

How much does it cost to start: $5,250 (?)

How long does it take to build: 30 days (?)

How A Young Entrepreneur From Nigeria Started A Profitable Blog

This case study follows the journey of a young entrepreneur from Nigeria who started a profitable blog generating a monthly revenue of $1,500+ through sales of advertising space, sponsored posts, and information products, and shares his strategies for success including a Twitter growth challenge and guest post pitches.

Read by 12,276 founders

9. Make passive income with a niche website ($107K/month)

Here's the full list:

How much you can make: $400 — $250,000/month

How long does it take to build: 60 days (?)

How I Leveraged My LinkedIn Network To Create A $1.8M/Year Procurement Conference

DPW (Digital Procurement World) is a fast-growing conference and community in procurement that has more than tripled in revenue since launching in 2019, capping out the year at €1.8 million, with 95% of their growth coming from inbound traffic leveraging LinkedIn and applying social selling techniques.

Read by 3,583 founders

10. Make passive income with a niche investment platform ($126K/month)

Here's the full list:

How much you can make: $2,000 — $600,000/month

How long does it take to build: 180 days (?)

How We Started A $40M Real Estate Investment Fund

Equity Residences is a luxury real estate investment fund that has raised $40 million from over 200 investors, offering them access to a portfolio of luxury vacation homes for investment and personal use, with a minimum investment of $161,500 and plans to acquire a further twenty residences ranging from $1.5M to $4M.

Read by 13,224 founders

11. Make passive income with a wordpress plugin business ($33.4K/month)

Here's the full list:

How much you can make: $120 — $120,000/month

How much does it cost to start: $5,000 (?)

How long does it take to build: 120 days (?)

Time commitment per week: Min. 5 hours/week

How I Coded A Website Plugin Making $600 Per Month

Wheely Sales CEO Josh created a lucky wheel popup that has grown revenue from $0 to $600/month in just 4 months since getting started and has attracted over 1.1 million users to his customers’ websites, all while proving that when it comes to creating a product, competition is validation.

Read by 18,934 founders

12. Make passive income with a garage organizer business

Here's the full list:

13. Make passive income with a dropshipping business ($453K/month)

Here's the full list:

How much you can make: $6,000 — $3,000,000/month

How much does it cost to start: $7,000 (?)

How long does it take to build: 90 days (?)

Time commitment per week: Min. 10 hours/week

How I Started A $100K/Month Business Mentoring Dropshipping Entrepreneurs

Entrepreneur Kamil Sattar has developed multiple six-figure drop shipping businesses, and his company, e-commerce mentoring, specializes in helping others create their own successful companies, with favorite platforms including using Shopify and apps such as Loox reviews and SMSBump.

Read by 25,630 founders

14. Make passive income with a stock investing business ($30.3K/month)

Here's the full list:

How much you can make: $4,000 — $160,000/month

How much does it cost to start: $3,500 (?)

How long does it take to build: 90 days (?)

I Launched A $54K/Year Newsletter That Finds Trending Stocks

Ticker Nerd is a monthly subscription service for investors that surfaces and analyzes trending stocks before the hype train arrives, and now has $4.5k in monthly recurring revenue from its newsletter without spending a single dollar on advertising, having validated the business via subreddits and organic Product Hunt launch strategy.

Read by 23,629 founders

meet the author
Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.