Cold Email Service Business

4 Cold Email Service Business Success Stories [2024]

Pat Walls

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Updated: October 10th, 2024

Cold emailing: an old-school method with a modern twist. Picture building a business that helps companies reach new clients directly via email. A cold email service business involves crafting and sending targeted email campaigns to prospective clients on behalf of businesses.

Yes, you'll need to have a knack for writing compelling emails, and familiarity with email marketing tools will be essential. You'll analyze client needs, research target audiences, and use software to track metrics like open rates and conversions.

If you've got a strategic mindset and the ability to engage through words, this business can be quite rewarding. The potential for scaling is real: start with small businesses needing lead generation, and as your success stories grow, so can your clientele. A cold email service business combines marketing skills with technical knowhow, creating a service always in demand.

In this list, you'll find real-world cold email service business success stories and very profitable examples of starting a cold email service business that makes money.

1. GMass, Inc. ($5.4M/year)

During his previous business venture, Wordzen, the founder recognized the necessity of sending personalized emails to small groups. After researching available options, he was not satisfied with the solutions offered. Therefore, he developed GMass as an internal tool to aid in managing his business. Although Wordzen failed to gain much traction, GMass proved to be successful and was featured on Product Hunt, giving him the validation that he needed to make the decision to pursue this as a business.

How much money it makes: $5.4M/year
How many people on the team: 1

How I Launched A $200K/Month Gmail Mail Merge Tool

GMass, an email marketing platform that allows users to send cold emails and email marketing campaigns with Gmail, has attracted over 500,000 user signups, including major tech companies like Uber, LinkedIn, and Google, and now generates over $200K in monthly recurring revenue through a successful content marketing strategy and focused ad spend.

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2. SalesHandy ($1.5M/year)

In 2015, Dhruv and his co-founders, fueled by their experiences with email productivity in a shared office space, identified the need for a robust email tracking and automation tool, leading to the creation of Saleshandy, which now boasts a $1.5 million ARR.

How much money it makes: $1.5M/year
How many people on the team: 67

Bootstrapping A $1.5M/Year Outreach Tool

Saleshandy is a bootstrapped SaaS startup that has achieved an impressive $1.5 million Annual Recurring Revenue (ARR) by empowering marketers and sales professionals with their cold email outreach tool, which has gained popularity for lead generation among the community.

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Read by 2,467 founders

3. lemlist ($1.2M/year)

Guillaume Moubeche came up with the idea for Lemlist while running a B2B lead generation agency and seeing the impact of personalized images and videos in cold emails. Dissatisfied with the lack of personalization features in existing tools, Guillaume sold his shares in the agency and teamed up with two tech geniuses to build Lemlist. They quickly gained traction, becoming the #1 product on Product Hunt and attracting thousands of customers.

How much money it makes: $1.2M/year
How many people on the team: 19

Growing A Cold Email Platform to $600K ARR in 18 months

Lemlist co-founder Guillaume Moubeche shares how he and his tech genius co-founders built their cold-email automation platform to $600,000 ARR, acquired 8,000+ customers worldwide, and grew at a 30% Month over Month growth rate through their unique approach to personalization, community building, and using their own product.

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4. Nureply ($48K/year)

Wanted to find alternative solutions to finding customers. And did not want to only use paid advertising or cold outreach on LinkedIn.

Learned about email marketing and started exploring how to use it to attract customers.

After realizing he was writing the same outreach nearly every day, he wondered if he could build an AI-based tool for emails.

With a background in Machine Learning (ML), and AI topics, and a working knowledge of GPT-3/OpenAI, he started developing an AI-based email marketing tool.

How much money it makes: $48K/year
How much did it cost to start: $200
How many people on the team: 0

How This AI Email Marketing Tool Reached $4K/Month In Just 4 Months

Onur Geneş founded Nureply to help SaaS and agency owners boost their revenue through email marketing, growing to $4,000 in revenue per month in just four months, without any paid advertising campaigns yet.

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Read by 4,235 founders