Off Menu

How This Design Subscription Grew to Millions in Revenue in Months

December 28th, 2024

Founded By

Hunter Hammonds

Monthly Revenue

$15K

Founders

Profitable

Yes

Year Started

2022

Customer

B2B

Founded By
Hunter Hammonds: Monthly Revenue
$15K

Founders
1: Profitable
Yes

Year Started
2022: Customer
B2B

Who is Hunter Hammonds?

Hunter Hammonds is an entrepreneur and designer from the United States who launched his first business at age 19 and has since built multiple successful companies, including Off Menu and Assembly, leveraging his background in design and his passion for entrepreneurship.

Off Menu solves the problem of slow, expensive, and inefficient design services by offering a high-value, subscription-based model that delivers top-tier design and branding solutions quickly and with minimal hassle. Customers appreciate the straightforward pricing and rapid delivery, which alleviates the stress and delay typically associated with traditional design agencies.

Off Menu Homepage

Hunter Hammonds has always had a knack for identifying gaps in the design and branding industry, thanks to his extensive experience as a designer and entrepreneur. Observing that many companies struggled to afford premium design services, he envisioned a model that could deliver high-quality design, strategy, and copywriting on a subscription basis at a fair, fixed rate. This idea was further solidified by his realization that traditional agencies often overburden clients with unnecessary steps, delaying project delivery.

Driven by firsthand knowledge of the industry's inefficiencies, Hunter started to consider how he could create a more streamlined and transparent service. Recognizing the frustrations many companies faced with prolonged timelines and high costs, he aimed to simplify the process and offer exceptional value more swiftly. Before launching Off Menu, Hunter leveraged his network to gather feedback and refine the offering, ensuring it met the actual needs of aspiring companies seeking top-notch design without the hassle.

This approach wasn’t without its challenges. Hunter had to balance creating a cost-effective subscription model while maintaining the quality and speed of delivery. By thoughtfully addressing these obstacles and continually iterating on the business concept based on customer feedback and market trends, he successfully honed a model that is both innovative and responsive to client needs. The key lesson he gleaned from this journey was the crucial importance of listening to potential customers and staying agile in refining the business offering to align with their evolving needs.

Hunter Hammonds built Off Menu by first focusing on creating an operationally sound and customer-centered design service. He leveraged his extensive network of experienced designers to ensure high-quality, principal-level talent. The development and operation of the service emphasized simplicity and efficiency, eliminating unnecessary complexities typical in traditional agencies. For the design process, Off Menu employed tools like Figma for UI/UX design, Linear for task management, and Loom for direct client communication. These tools facilitated a streamlined workflow where clients could receive regular updates and actively participate in the iterative design process without being bogged down by excessive meetings or presentations. The approach of setting clear user expectations and maintaining close communication allowed Hunter to address the high churn rate seen in many subscription services while consistently delivering projects within a two to three-month timeline. The process was both challenging and rewarding, reflecting Hunter’s meticulous focus on balancing scalability with the maintenance of a high level of service quality.

Off Menu effectively leverages the personal brands of its founders and key personnel on platforms like Twitter and LinkedIn. Hunter Hammonds, a co-founder, is active on Twitter, where he shares insights and updates about the business. This builds trust and authenticity, attracting potential clients who are engaged with his content. On LinkedIn, professional posts emphasize Off Menu's unique value proposition and success stories, which resonate with a business-oriented audience.

embed:tweet

Why it works: These platforms help Off Menu reach and engage a broad audience, tapping into the influence and networks of its founders. The engagement builds a sense of community and trust, critical in securing and maintaining clients.

Partnerships with Creators

Off Menu has formed strategic partnerships with popular creators and influencers in its field. This strategy involves these creators using their platforms to promote Off Menu's services, providing a substantial boost in credibility and reach. It's part of a broader strategy implemented under their holding company, Assembly, founded by Sahil Bloom and Hunter Hammonds.

Why it works: Leveraging creators with established audiences provides instant credibility and access to a large, engaged audience, significantly increasing the potential customer base without high advertising costs.

SEO and Content Marketing

Off Menu uses content marketing to enhance its SEO, driving organic traffic to its website. The business capitalizes on the insights and success stories shared from their operations, including detailed case studies and blogs about design and entrepreneurship.

Why it works: High-quality, engaging content helps improve search engine rankings, making it easier for potential clients searching for design services to find Off Menu organically. This continuous flow of relevant traffic keeps the sales funnel active without the constant need for paid ads.

Networking and Word of Mouth

Off Menu benefits significantly from networking within the founder's extensive community in the design and entrepreneurial space. Hunter Hammonds' connections and previous ventures form a solid referral network, with satisfied clients often recommending the service to peers.

Why it works: Personal recommendations and word-of-mouth remain powerful in the B2B design industry, as trust is crucial when companies invest in high-value services like full-fledged design partnerships.

Off Menu offers a premium design subscription starting at $20,000 per month, covering services like design, strategy, and copywriting, offering more value in a month than most agencies do in six.

Embrace Simplicity: Off Menu's success lies in simplifying complex processes, such as reducing prolonged sales cycles and eliminating unnecessary presentations. This approach ensures clients and teams focus on solving actual problems rather than navigating layers of bureaucracy.
Prioritize Talent Over Process: Off Menu capitalizes on hiring senior talent who require less oversight and can deliver high-quality work autonomously. This strategy minimizes headaches and ensures efficient operations, sustaining the business's ability to maintain high standards.
Adapt and Evolve: Emphasizing adaptability, Off Menu constantly reassesses its strategies based on company growth. Each doubling of revenue or team size brings new challenges that need agility in response, underscoring the importance of staying flexible in business operations.
Build Relationships for Trust: Hunter Hammonds credits much of Off Menu's success to long-term relationships with key team members and industry partners. Trust and clear communication within these relationships fuel better teamwork and client satisfaction.
Communicate Value Clearly: By ensuring clients know exactly what they are receiving, Off Menu highlights the importance of transparency and setting clear expectations. This focus helps in building lasting connections with clients and reducing churn, leading to steady growth.

	Idea	Revenue
Krit Build This Idea ->	Software agency creating MVPs for non-technical founders.	$91K monthly
caddesignhelp.com Build This Idea ->	CAD design and prototyping service for inventors.	$8K monthly
Elva Li Luxury ... Build This Idea ->	Luxury branding and design for female entrepreneurs.	$10K monthly
UX studio Build This Idea ->	"User experience design agency crafting impactful digital products."	$169K monthly
Draftss Build This Idea ->	Subscription-based graphic design and frontend code services.	$40K monthly
MTN SIDE BUILDERS Build This Idea ->	"Log cabin building videos with viral YouTube success."	$40K monthly
Driftime® Media Build This Idea ->	Ethical design studio for sustainable brands.	$10.5K monthly