Niche Pursuits

How Spencer Haws Built Niche Pursuits to a Full-Time Empire

February 22nd, 2025

Founded By

Spencer Haws

Founders

Profitable

Yes

Year Started

2011

Customer

B2B & B2C

Founded By
Spencer Haws: Founders
1

Profitable
Yes: Year Started
2011

Customer
B2B & B2C

Who is Spencer Haws?

Spencer Haws, founder of Niche Pursuits, transitioned from a career as a business banker at Wells Fargo to become an internet entrepreneur after successfully building a portfolio of niche sites, leveraging his finance background and passion for SEO.

What problem does Niche Pursuits solve?

Niche Pursuits helps aspiring online entrepreneurs by providing insights, tools, and community support to make profitable niche websites, turning daunting digital ventures into achievable successes.

How did Spencer come up with the idea for Niche Pursuits?

Spencer Haws started Niche Pursuits after realizing that his attempts to build successful websites on highly competitive topics were not yielding results. With a background in business banking and a passion for entrepreneurship, he identified an opportunity in focusing on smaller, less competitive niches that were easier to rank in search engines. This insight came after years of trial and error, where he tried to rank for high-traffic keywords but often ended up with minimal traffic.

To validate the potential of his niche-focused approach, Spencer tested creating smaller websites targeting lower traffic but low-competition topics, which quickly began generating modest but consistent income. This early success hinted at a scalable model, encouraging him to double down on the concept. Through experimentation, he honed the skill of finding overlooked niches with a measurable search volume, allowing him to scale this into a more significant business venture.

Spencer faced challenges such as balancing his time between a full-time job and his newfound business pursuit, but he tackled these by working during late nights. He learned the importance of persistence and focus, gradually refining his strategy based on feedback and continuous learning from both the successes and mistakes in his early digital marketing efforts. His journey taught him the value of patience and the potential profitability of targeting niche markets, which became the core strategy for Niche Pursuits.

How did Spencer Haws build the initial version of Niche Pursuits?

Spencer Haws built the product behind Niche Pursuits by leveraging his expertise in SEO and online marketing to create a portfolio of niche sites. The initial development phase involved choosing and purchasing low-cost domains, each at $10 per year, and hosting these at minimal expense. The approach was to target low-competition keywords to gain higher search engine rankings, which allowed him to start earning revenue through Google AdSense. Haws' process comprised multiple iterations as he learned from initial failures and adjusted his strategy by focusing on smaller, underserved topics. The commitment to reinvest earnings back into the business, alongside persistent testing and optimization, played a crucial role in evolving the product. The experience, though challenging, was marked by significant trial and error over many years before financial breakthroughs were achieved.

What was the growth strategy for Niche Pursuits and how did they scale?

SEO

Niche Pursuits heavily focuses on SEO as a primary growth channel. Spencer Haws, the founder, built a portfolio of niche sites using SEO to effectively drive traffic. They created high-quality content targeting low-competition, long-tail keywords. By focusing on these specific keywords, they were able to rank their sites higher on search engines like Google, driving free traffic to their websites. Spencer emphasizes the importance of writing engaging content and building quality backlinks.

Why it worked: SEO is a sustainable way to gain targeted traffic. By focusing on low-competition keywords, Niche Pursuits minimized competition and established authority in various niches. The engaging content led to higher user engagement and better search rankings, providing a steady stream of potential customers.

The Niche Pursuits Newsletter serves as a critical channel for reaching out to their audience regularly. It offers insights, updates, and highlights from their podcast and other resources. By encouraging sign-ups through their website and offering valuable content, they have been able to maintain a strong connection with their community and drive traffic back to their website.

Why it worked: Email marketing allows for direct communication with the audience, keeping them engaged and informed. By consistently providing value to subscribers, Niche Pursuits can nurture relationships and prompt subscribers to return to their site, increasing traffic and sales opportunities.

Podcast and Community Engagement

Niche Pursuits leverages its podcast to discuss industry news, share insights from side hustles, and offer inspiration to listeners. They also have a community where like-minded entrepreneurs can converse and share experiences. This has not only grown their audience but also created a loyal community around their brand.

Why it worked: Podcasting and community engagement build stronger relationships with the audience. By sharing insights and providing a platform for discussion, they have cultivated a dedicated audience that frequently engages with their content, leading to regular visits to their site and greater brand loyalty.

What's the pricing strategy for Niche Pursuits?

Niche Pursuits primarily offers free content, while monetizing through affiliate marketing and sales of tools like Link Whisper, which offers a $15 discount with a promo code.

What were the biggest lessons learned from building Niche Pursuits?

Embrace Flexibility: Niche Pursuits demonstrates the importance of being open to change. Adapting their strategies based on SEO updates allowed them to stay competitive.
Focus on Patience: Initially, they struggled with quick results, but realized that perseverance leads to success. Aspiring founders should remember that growth often takes time.
Learn from Failures: Early on, they targeted overly competitive keywords. Refocusing on realistic goals and learning from these mistakes helped them thrive.
Invest in Skill Development: Constantly improving SEO knowledge and skills through community engagement and expert insights propelled the business forward.
Prioritize Core Projects: Shifting focus from numerous small ventures to a few solid projects ensured better returns and business stability.

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