majikmedia.com

How Bradley Morris Built a Thriving Business Without Social Media

Founded By

Bradley Morris

Founders

Profitable

Yes

Year Started

2016

Customer

B2B & B2C

Founded By
Bradley Morris: Founders
1

Profitable
Yes: Year Started
2016

Customer
B2B & B2C

Who is Bradley Morris?

Bradley T. Morris, founder of Majik Media, is a creative entrepreneur from British Columbia who transitioned from running a t-shirt business to creating a successful meditation business and educational platform. He left college to pursue entrepreneurship, focusing on building a life and business aligned with personal values and creative freedom, and now inspires others to leverage their creative potential and life’s work without relying on social media.

Bradley Morris, Founder Majik Media

What problem does majikmedia.com solve?

Majikmedia.com helps entrepreneurs escape the overwhelming demands of social media by focusing on genuine relationship-building strategies, providing a refreshing alternative for those exhausted by constant posting and algorithm battles. By offering workshops and insights on nurturing real connections and leveraging creative assets, it empowers business owners to reclaim their time and creativity, leading to a more fulfilling and impactful entrepreneurial journey.

How did Bradley come up with the idea for majikmedia.com?

Bradley Morris, the founder of majikmedia.com, was once deeply embedded in the world of social media, posting multiple times daily. Over time, he noticed that the joy he once found in these platforms was waning, overshadowed by algorithmic influence and the clutter of divisive content. For three years, he grappled with the urge to leave, fearing the impact on his business, which he believed relied heavily on social media presence.

His aha moment occurred during an idyllic sunset, where he found himself mentally composing a post about the experience. It was in that instant he realized that social media had hijacked his attention and personal moments. Determined to reclaim his freedom, he made the bold decision to delete his accounts, despite the uncertainty this could bring to his business's marketing needs. Bradley then focused on authentic relationship-building and honed in on real-world interactions, creating strong community ties and developing relationship-based marketing strategies. This shift not only transformed his personal life but also paved the way for a successful business that didn't depend on social media's pressures.

How did Bradley build the initial version of majikmedia.com?

Bradley Morris built majikmedia.com through a combination of creative content development and strategic partnerships, leveraging real-world relationships rather than relying on social media. The initial product development focused on immersive online workshops and a library of world-class audio meditations, all created using a range of multimedia tools and collaboration with trusted partners. Bradley worked closely with a team that handled video and audio production, graphic design, and course development. The prototype phase centered on crafting highly engaging content, iterating based on user feedback and attendee engagement in workshops, webinars, and coaching sessions. This process took several months to refine, as it involved generating high-quality materials that aligned with Bradley's vision of inspiring and empowering creators. Building the product was challenging, requiring a deep understanding of the audience and a commitment to innovating without the crutch of social media amplification.

What was the growth strategy for majikmedia.com and how did they scale?

Email Marketing

Majikmedia.com has placed a significant emphasis on using its email list as the primary channel for engaging with its audience and driving growth. The founder, Bradley Morris, regards the email list as a crucial asset, referring to it as "gold." By sending regular and valuable content to the subscribers—between two to three times a week—the company strengthens its relationship with its audience. This content often includes inspirational insights, snippets from coaching sessions, and updates on new offerings. The focus on consistent and meaningful communication has helped build trust and directly contributed to sales and traffic growth.

Why it worked: Email marketing allows for direct communication with potential and existing customers without interference from social media algorithms. By treating the email list as a personal connection, majikmedia.com has created a sense of community and loyalty among subscribers, enhancing conversions and customer retention.

Signature Workshops

Bradley Morris has developed and frequently conducts a signature workshop entitled “Thriving in Business Without Social Media.” This workshop is a core part of his growth strategy, drawing in significant numbers of new leads. The workshops provide transformational experiences for attendees, allowing them to try Bradley's methods firsthand. The success of this method became evident after an initial collaboration with a well-known marketing expert, resulting in over 1,100 signups. Following this success, Bradley toured the workshop on various virtual stages, which has significantly increased his email list and sales.

Why it worked: Transformative workshops create value for participants and effectively showcase expertise, making them more likely to become paying customers. With workshops, participants have a chance to experience the value proposition in a concentrated timeframe, which can be more engaging and compelling than other formats.

Licensing and Partnerships

Majik Media leverages licensing to reach a vast audience without the need for direct marketing on social platforms. By producing quality content like meditation tracks and licensing them to various platforms and apps, the company achieves passive income and broad distribution. This strategy also applies to their Magic Kids venture, which shares revenue with contributors while maintaining a sustainable economic model.

Why it worked: Licensing bypasses the need for direct market reach, allowing products to tap into existing user bases of platforms already trusted by consumers. It's a way to grow revenue passively while focusing on creative production.

Local and Offline Communities

After leaving social media, Bradley emphasized building real-world relationships and communities. He started a men's group, and along with his family, built a community network on their island, which fostered strong ties and word-of-mouth promotion. This method ensured continuous and deep engagement beyond the digital scope, relying on human connectivity and local alliances.

Why it worked: Real-world communities provide authentic engagement and support that translate into organic marketing. They serve as focused groups for relationship-based marketing while avoiding the common pitfalls of online-only strategies, leading to high-quality connections and a loyal customer base.

What's the pricing strategy for majikmedia.com?

Majikmedia.com employs a relationship-based marketing strategy with offerings like the "Thriving in Business Without Social Media" masterclass, while emphasizing personalized workshops and innovative collaborations, foregoing traditional social media platforms.

What were the biggest lessons learned from building majikmedia.com?

Embrace Real Connections: Bradley discovered the power of building authentic relationships outside of social media. By focusing on real-world connections and community building, he created meaningful partnerships and a supportive network that offered genuine support and opportunities.
Prioritize Authentic Marketing: Majik Media thrived by implementing relationship-based marketing strategies rather than relying on social media algorithms. Bradley's success showcases the effectiveness of leveraging partnerships, email marketing, and engaging workshops to reach audiences in a more personal and impactful way.
Leverage Existing Resources: Instead of constantly seeking new followers or spending time on social platforms, Bradley utilized what he already had—his skills, creations, and relationships. This focus on leveraging existing resources allowed for scalable growth and sustainable business practices.
Create with Passion and Purpose: Bradley emphasizes building a business that aligns with personal creativity and fulfillment. By following his passions, such as creating kids' stories with his son, he not only enriched his life but also developed products that resonated with others, leading to a successful and joyful entrepreneurial journey.
Cultivate Resilience through Change: Leaving social media was a bold move for Bradley, but it taught him resilience and the importance of staying true to his values. Adapting to new methods and strategies was key to sustaining success and personal satisfaction in his business endeavors.

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