1,000+ Trendy Lead Generation Business Names

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Updated: January 19th, 2023

So, you've come up with the perfect lead generation business idea, but in order to launch, you need a good business name.

And not just a name, but a creative and descriptive name that will make your lead generation business stand out.

The name of your business will forever play a role in:

Your customers first impression
Your businesses identity
The power behind the type of customer your brand attracts
If you're memorable or not

We've put together a list of the best lead generation business ideas, provide you with a step-by-step guide on how to name your business and give real-world examples of how other founders came up with the name of their business.

Additionally, we provide you with a free business name generator with an instant domain availability check to help you find a custom name for your lead generation business.

Need to start an LLC? Create an LLC in minutes with ZenBusiness.

Lead Generation Business Name Generator

Want to come up with your own unique company or brand name?

You can generate thousands of lead generation business name ideas for free using our business name generator and instantly check domain availability.

Ideas

Catchy lead generation business name ideas

The Knock
Right Door
The Raise
The Magnetic
Cloud
Collective Vessel
The Easy Catch
Collective
The Generator
Redefined Lead
The Flow
Opportunist
Creator
The Glass
Brighter
Cheerful
High Hopes
Certain
Positive Lead
Rising Lead
Right Prospect
Director
Controlled
Lead Apatite
Left Turn
The Circle
The Opportunity Hunter
Active Lead
Dry
Bigger Hunt
Hunger
The Catch
Appropriate Participant
The Rigid
Generator Co.
The Right Thought
The Best Client
Favorite Lead
Technical Guy
Recorded
Availed
The Purpose
Old Companion
Fresh Start
Better Tomorrow
Happy Client
The Lead Hunter
Misplaced
Lead Navigator
The Ideal
Spark
Object
Lead Idea
Expectation
Fifth Generator
Green
Highlighted
The Big Gap
Ideal Client
Smooth Lead
Common Command
Extended
The Growth
Developed
The Business Enhancer
Daily Lead Generator
Slightly Changed
The Early Catch
Caught In Net
Contributor
Better Catch
Ideal Generator
The Definite
The Kind Lead
PatientClient
Thermal Propagation Collective
Male Pass Co
Spongy Go Place
Cold Go
Email Clientele Spot
Contribute Co
Alliance Client
Liquid Leash
User Group
PointLead
Founding
Romantic Extend
Depressed Customer Place
Pure Run Trading Co
Prospective Employer Spot
War Coevals Spot
Flying Client
Hard Contribute Pro
Slight Contribute
False
Slight Extend
The Likely Precede
Likely Go Group
Liquid Leave
Right
The Disabled Customers
Soft Contribute
Efficient Gen Spot
Left Trail Place
Latest Contemporaries
Pure Go Place
The Precordial
Cold Leash Pro
Hard Extend Trading Co
Early Go Trading Co
Technological Leash Trading Co
Pass Pro
Patient Place
The Prospective
Older Node Co
Red
The Largest
Cold Take Trading Co
Leash Spot
Cold Go Pro
Liquid Contribute
Unipolar
Gen Co
Heavy Take
Likely Liable
Soft Extend Spot
The Commanding
Slight Contribute Place
The Cold Trail
Heavy

Creative lead generation business name ideas

Refined Pass
Romantic Leash Spot
Liquid Leaders
The Likely Run
Applicant Pro
Spongy Go Place
First Multiplication Trading Co
The Line Guest
Later Coevals
Hot Run
Giants Client
Claimant Pro
Inorganic
White Contribute Collective
The Sounding
The Big Run
Signal
LargestClient
Strong Trail
Senior
Dependent
The Liquid Take
Evaluate
Tenth Multiplication Spot
Slight Precede Spot
Latest
Employer Pro
NarrowLead
First Gen Collective
Immigrant
Liquid Liable
SolidLead
Pure Go Place
Solid Go
Spongy Precede
Result Spot
Tidal basin Generation
Elderly Clientele Collective
Strident Client
Solid Wind Collective
Take Trading Co
Strong Contribute Group
Electric
Male Pass Co
CorrectLead
Bipolar Trail Trading Co
Ordinary Take Spot
TechnologicalLead
Vibrant Client
SoundingLead
Remote
Precordial Contribute Group
Run Take
Fourth
MuchLead
Pass Trading Co
Trail Collective
Power Co
The Signal Offspring
Airborne Trail
Early Go Trading Co
The Particular Node
Contribute Pro
Metallic Precede Spot
Correct
Motivations Generation
LiquidLead
Precordial Run Trading Co
Precordial Extend Place
The Liquid
Hot Contribute Collective
Prospective Patient Group
Pediatric Claimant Group
Pass Co
Corporate Clientele
Blue Extend
Nuclear
Argentiferous Go Co
Gen Collective
The Likely Precede
Assess
Ordinary
AlcoholicClient
The Rich
Thermal Generating Pro
Romantic Breed
Huge Extend Group
Juvenile
Likely Lane
FemaleLead
Slight Wind
AverageClient
Potential Customer Group
Spongy Contribute Place
Technological Leash Place
Emblazon Generation
Hard Result Place
The Point Result
Haven Generation
The Romantic Wind
Run Group
The Pediatric User
Extend Spot
Solid
The Strong Take
Heavy Leash Trading Co
Spongy Go
Metallic Leash Pro
Cold Go Pro
The Deaf
Destinations Generation
The Refined
RightLead
The Wealthy
Likely Precede Place
The Average
Comfortable
Argentiferous Take Pro
SuicidalClient
The Substantial Extend
Run Co
Deaf
Complications Generation
Obligations Generation
The Juvenile Wind
FifthGeneration
JuvenileLead
Much
Male Leash
Flying Client

Learn more about starting a lead generation business:

Where to start?

-> Lead generation business plan
-> How to finance a lead generation business?
-> How much does it cost to start a lead generation business?
-> Pros and cons of a lead generation business

Need inspiration?

-> Other lead generation business success stories
-> Marketing ideas for a lead generation business
-> Lead generation business slogans

Other resources

-> Profitability of a lead generation business
-> Lead generation business tips

Funny Lead Generation Business Names

The Assess Claimant
Evaluate
Offspring Co
Latest
The Perverse
Offspring Group
Ordinary Trail Group
Unipolar
Mason Generation
Precordial Precede
Heavy Leash Trading Co
Parental Era
ColdLead
The Depressed
Run Take
Harmonic
Metallic Precede Spot
Liquid Lead In
Graven Generation
Unipolar Leash Pro
Solid Wind Collective
Wealthy
Pass Place
The Game Precede
Sounding Wind Trading Co
Commanding Take
Second Gen
RomanticGeneration
Game
PediatricClient
Sounding Result Place
Early Extend Pro
Pure
PrimaryClient
Left Liability
Narrow Go
Airborne Pass Collective
Typical Customer
Hot Contribute
First Gen Collective
The Run
The Inorganic
The Postwar
Technical Take
Extend Collective
Pilot Client
The Refined
Eternal Contemporaries Place
SlightLead
The Pediatric User
YoungestGeneration
Right
Left Lane
Pure Go Place
The Last Multiplication
The Huge
SixthGeneration
Hard Wind Place
The Cold Contribute
The Sounding Take
Liquid Trail Pro
Equation Generation
AirborneLead
Precede Group
Soft Extend Spot
Leash Spot
Wind Collective
Take Co
Diet Client
Entire Gen Place
Unipolar Extend
Take Pro
The Oldest Offspring
Female Extend Spot
Run
The Unipolar Take
Ninth Generating Spot
Strident Client
The Precordial
Filial Breed Group
Slight Precede Spot
Automatic
Faithless
Breed Pro
Tidal basin Generation
Metallic Contribute
Romantic Extend
Trail Trading Co
War
Likely Pass
Ordinary
Pirate Client
The Line Guest
Defiance Client
Vibrant Client
Technical Go Place
The Refined Pass
Offspring Place
The White Trail
Pass Co
MaleLead
HeavyLead
The Comfortable Extend
Run Precede Pro
The Average
Airborne
Typical
Male Result
Fourth Breed Group
The Technical Take
Strong Contribute Group
HardLead
Thin
The Line
Kazan Generation
The Clear Wind
The Rich
Technical Contribute Collective
Leash Trading Co
Newest
FaithlessGeneration
Applicant Trading Co
The Romantic Wind
The Heavy Wind
RichClient
The Technical Contribute
The Ordinary
Positive Result Trading Co
Big
The Immigrant

Cool lead generation business name ideas

Go Group
Efficient Breed
Node Trading Co
Sounding
Strong Contribute Group
Take Place
Solid Go
Slight Leash Trading Co
Heavy Result Trading Co
The Spongy
Offspring Co
ReferClient
Shaven Generation
Era Pro
MetallicLead
Run Take
Disabled Guest
The Bipolar Run
Juvenile
Narrow Leash Spot
The Earlier
Thermal
Heavy
Extend Pro
ThermalGeneration
Slight Go Place
Deaf
Brain science Client
Ordinary Trail Group
Depressed Customer Place
The Likely Take
The Huge Wind
The Clear
Eternal
Airborne Trail
Spongy
Power Co
Left Lead In
Hard
Fourth
The Hot
Revolutionary Wave Place
Eternal Contemporaries Place
Metallic Result
Night raven Generation
The Commanding Contribute
Huge Extend Pro
Likely Extend Trading Co
Corporate Clint
MaleClient
LeftLead
Facing Generation
The Unipolar Take
Blue Extend
FilialGeneration
Signal
Wave Collective
The Romantic Trail
The Wicked
Ill Customers
Spongy Precede
Precordial Leash Co
The Red
Liquid Pass Spot
SlightLead
The Newest Offspring
The Third
Pass Pro
The Solid Leash
Spongy Wind
Go Pro
Kazan Generation
The Point
Triumph Client
New Applicant
Left Liable
Technological Trail
LiquidLead
Technical
FemaleClient
The Much Go
The Point Leash
PatronClient
The Heavy
Technical Contribute Collective
Senior
TenthGeneration
Claimant Pro
The Hot Go
The Likely
The Commanding Run
Early Go
Slight Contribute
Spongy Result
Clear
Big Leash
Leash Pro
BipolarLead
Romantic
Rich Contribute Pro
Corporate Clientele
Early Extend Pro
Antimonial
Spongy Wind Group
Whole Coevals
The Based
The Mail
Leash Trading Co
The Inorganic
The Primary Patient
Email
Older Contemporaries
White Leash Pro
Hazan Generation
The Promising Extend
Unipolar Contribute
Juvenile Go Spot
Positive Result Trading Co
Wind Collective
RegularClient
Remote Business Collective
Run Trading Co
Likely Line
PediatricClient
Guest Place
Liquid Liable
The Technical Contribute
Likely Lead In
AssessClient
Soft Trail

Unique lead generation business name ideas

Precede Collective
Filial Breed Group
Last Era
The Faithless Coevals
Patron Customers Trading Co
Motivations Generation
Red
Left
The Precordial Take
The Airborne
Wind Co
The Narrow
The Right Wind
Hot Contribute
The Rich Trail
AlcoholicClient
TypicalClient
The Substantial
Corporate Claimant
Involuntary Applicant
The Game Precede
The Postwar
Male Pass Co
Employer Place
Thin Customer
White
The Run
Propagation Pro
Oldest
Metallic Take
The Hard Trail
The Largest
The Substantial Extend
Promising Precede
The Hot Wind
Prospective Employer Spot
Power Place
Run Pro
Pass Spot
Early
Defying Client
TechnologicalLead
The Argentiferous Wind
Depressed
Red Result Place
The Game
Airborne Pass Collective
Wealthy Business Spot
Narrow Result Spot
SeventhGeneration
Spongy Go Place
Inorganic Result Group
The Slight
Technical Take
Business Co
Big Wind
Precordial Extend Place
Slight Leash Place
Substantial Run
Female Leash Pro
Corporate Consumer
Biggest Node
LatestGeneration
Extend Group
Coevals Trading Co
Result Co
Slight
Subsequent
Older Node Co
The Early Trail
The Liquid
Substantial
Employer Pro
Typical
ParticularClient
Pure Run Trading Co
Technological Leash
Liquid Leader
Hot Leash Pro
Airborne
Run Go
Ryan Client
InorganicLead
Pure Result
Much Take Collective
Rich Extend Place
Strong
Evaluate User Co
Founding
The Immigrant Coevals
Potential Customer Group
Thin Run Co
Hard Result Place
OrdinaryLead
Male Wind
Pediatric
The Heavy Wind
Precede Place
Applicant Trading Co
Substantial Result
Coevals Collective
Liquid Result Collective
ImmigrantGeneration
Positive
CorrectLead
Dependent
Contribute Co
Left Precede Trading Co
The Blue
Fair
The Remote Customer
Take Pro
Romantic Trail Co
Ordinary Wind Pro
Early Precede Group
The Red Precede
Huge Extend Group
The Likely Precede
The Potential Business
The Ordinary Precede
PrecordialLead
Wealthy
The Signal Offspring
Liquid
MobileClient
The Ordinary Run
Likely Lead Story
The Nuclear
Contemporaries Collective
Technological Leash Place

Cute lead generation business name ideas

The Inorganic Run
RunLead
Hydrant Client
The Antimonial
Single Claimant
Comfortable Run Trading Co
The Depressed
Ordinary Trail Place
The Cold Result
Power Collective
The Older Patient
Cold Leash Pro
Narrow
CommandingLead
The Rich Run
Promising Precede Place
Coevals Pro
ThirdGeneration
Antimonial Extend Collective
Patient Collective
Trail Trading Co
Argentiferous Take Pro
False Extend
Line
The Patient Customer
Heavy Wind Place
New haven Generation
Parental Era
The Metallic Leash
Customers Group
Ninth Propagation Group
Electric
Entire Gen Place
The Clear Wind
Likely Take
Metallic Contribute
Emblazon Generation
The Diabetic Claimant
Corporate Complainant
Tenth Multiplication Spot
The Refined Pass
The Positive Take
RefinedLead
The Line Guest
Commanding Go Place
Romantic Leash Spot
Propagation Co
The Single Guest
Immigrant
Strong Trail
Early Go Trading Co
Slight Precede Spot
Primary Applicant Trading Co
RightLead
Inorganic
Commanding Trail Trading Co
Contribute Place
Replacement Generation
PointLead
The Signal
The Entire Offspring
Early Leash Trading Co
TechnicalLead
WealthyClient
Entire Coevals Spot
SpongyLead
The Juvenile
Sounding Wind Trading Co
Precede Group
NextGeneration
Invasion Generation
Precordial Go
Pages Generation
The Comfortable Leash
Sounding Result Place
Take Spot
The Sixth
The Thin
SolidLead
Patient Place
Result Spot
Unipolar Result
The Unipolar
Tenth
Automatic
The Sounding Take
Former Node Spot
Promising Wind
HardLead
Rich Take Group
Bipolar Trail Trading Co
Technical Go Pro
Likely Liable
SpecificClient
Metallic Go
The Correct Take
PrimaryClient
Pirate Client
Power Pro
Fourth Breed Group
Likely Leave
Clear Pass
Result Place
Obligations Generation
Cold Take Trading Co
The Comfortable Extend
Seventh
Spongy Wind Place
Thin Pass Spot
The Strong Extend
Trail Pro
The Juvenile Wind
Narrow Go
Left Liability
Fifth
Soft Leash
Ages Generation
Patient Trading Co
SuicidalClient
Female Run
The Windows Customers
PresentGeneration
Romantic Extend
Metallic
Generating Collective
Giants Client
GameLead
YoungestGeneration
The Ninth
Liquid Lead Story

Clever lead generation business name ideas

Huge
Run Spot
The Right
The Ordinary
Female Pass Pro
Complications Generation
Born
Wind Trading Co
Trail Group
Breed Place
The Male
The Assess Claimant
Likely Leash
Corporate Caller
Soft Contribute
The Technological
Adolescent Applicant
Take Group
The Precordial
Much Run Collective
AntimonialLead
MaleLead
Take Co
War
ImportantClient
Wasted Generation
Early Pass Collective
The Random Gen
Go Collective
Hard Contribute Pro
The Asexual
ElectricalGeneration
JuvenileLead
Cold Go Pro
Left Lane
Entire Power Group
Entire Power
The Strong
SeniorGeneration
Solid Wind Collective
Nuclear
The Electric
Huge Wind
Whole Contemporaries Trading Co
HotLead
Run Place
Solid
Refined
Female
The Strong Take
Strident Client
Commanding Go
Sixth
Newest
The Big Run
Left Contribute Trading Co
The Adolescent
Slight Contribute Place
Precede Pro
FoundingGeneration
Destinations Generation
The Average
Corporate Consignor
Based
The Fourth
RomanticLead
Newest Power
The Young Breed
Refined Pass
The Left
FifthGeneration
The White Trail
Youngest Power Collective
Wave Trading Co
Next Contemporaries Trading Co
Diet Client
Precordial Go Trading Co
Coevals Place
Romantic Pass Trading Co
Elderly Clientele Collective
Liquid Leaders
Leash Group
Contribute Trading Co
The Rich
Leash Place
Last Multiplication
Based Customers
Commanding Take
Applicant Pro
Adulterous
Unfortunate Patient
SixthGeneration
Precede Spot
Caucasian Generation
The Difficult
Precordial Contribute Pro
Left Leaders
The Thin Pass
Windows Clientele
Romantic Offspring
White Extend Collective
Pure Run Group
Electrical Offspring Spot
Romantic Breed
Narrow Wind Trading Co
Leash Co
Solid Extend Place
Primary User Collective
The Hard
Faithless
WhiteLead
EarlierGeneration
Solid Result Spot
Clear Contribute Trading Co
Single
Corporate Customer
The Disabled Customers
The Metallic Extend
MuchLead
Big Run Place
Quiet Client
Pregnant
Soft Go Spot
Much
Right Contribute Collective
Wealthy Patient
Clear Result Collective
Elderly
Equation Generation
The Commanding

Best lead generation business name ideas

Run Group
Technological Leash Trading Co
Wind Pro
Heavy Precede
The Promising Precede
Blue
The Thin Extend
ClearLead
The Likely Run
Hot Run
Last Wave
The Alcoholic
Left Take Co
Right Trail
The Perverse
Liquid Lane
The White Result
Reliance Client
The Much
Disabled Employer Spot
Juvenile Run Trading Co
Line Claimant Co
Evaluate
Hot
The Last Multiplication
The Elderly
The Spongy Wind
Cold Pass
BigLead
DeafClient
The Bipolar Take
The Corporate
Contribute Pro
Earlier
Soft
Raven Generation
The Positive Run
Precordial Contribute Group
IdealClient
Earlier Coevals Pro
Guest Spot
Red Wind Pro
Female Extend Spot
White Contribute Collective
Unipolar Extend
Precordial Run Trading Co
The Commanding Extend
Unfortunate
Metallic Precede Spot
The Prospective Node
Eighth
OlderGeneration
Tidal basin Generation
The New
Big Precede Trading Co
UnipolarLead
Promising Pass Co
DependentClient
BlueLead
Promising
Pilot Client
Comfortable
Pregnant Customers Trading Co
First Multiplication Trading Co
The Patient
Elder
Assess
Typical Customer
The Point Result
Mason Generation
Gen Collective
The Romantic Wind
EarlyLead
Ordinary Take Spot
The Huge
FalseLead
Hot Wind Group
Rich Take Co
LikelyLead
Liquid Leash
PromisingLead
Pediatric Customer Place
The Eternal
Pass Collective
Clientele Place
Rich Result Spot
Prospective Patient Group
Correct Take Spot
Sounding Contribute Spot
The Technical Precede
HarmonicGeneration
Liquid Contribute
Go Co
Argentiferous
Big Take
Point Leash Pro
Likely Go Group
Likely Leader
Technical Contribute Co
Immigrant Contemporaries Place
Slight Take Collective
The Promising
Refined Leash Pro
RomanticGeneration
Airborne Pass Pro
StrongLead
Allegations Generation
The Run Go
The Solid Result
AverageClient
Favorite Customer Pro
Email Clientele Spot
Trail Spot
Corporate Conspirator
Left Trail Place
Point Go Collective
Rich Precede Pro
Rich
The Older
Contribute Group
Ninth Generating Spot
The Female
Extend Spot
The Correct
FemaleLead
Offspring Group
Business Place
BornGeneration
Ion Client
Single Node Place

Guide: How To Name Your Business

Why Is Your Business Name Important?

Your business name is one of the single most important pieces to starting a business.

Why?

Because your business name has power.

It reflects your reputation, your mission, values, and represents what people (and customers) are searching for.

It impacts the way in which people remember, refer you, and perceive your business

When choosing your business name, there's a lot to think about in order to get it right - so it's important not to rush this process.

Let's take a look at everything you need to consider before deciding on a business name:

Tips To Consider When Naming Your Lead Generation Business:

Simple is always better

This means a few different things. Your lead generation business name should always be:

Easy to spell
Easy to pronounce
Easy to remember

Consider avoiding long names as much as possible, as this will only lead your customers forgetting your name and feeling frustrated.

To test this point, try to think of any well-known reputable brand off the top of your head.

The first that come to mind for me are Alexa, Google, Nike, Apple - each unique in their own way (hence, easy to remember) , less than six characters and easy to spell.

Your Business Name Should Define What You Do

The name of your business should reflect a defining characteristic of what you do.

Before your customer goes to your website or speaks to you, the name of your business should spark some initial thoughts in their brain as to what you're all about.

For example, marketingexamples.com describes exactly what their company is about: providing great examples of marketing tactics.

Consider SEO When Naming Your Business

Bottom line: If you don't show up in google, you're going to make it that much more challenging for customers to find you.

There are several different aspects to think about when it comes to SEO & naming your lead generation business:

Try not to pick a business name that's crowded with other businesses
Consider naming your business based on highly searched keywords
Make sure the name of your business matches search intent and what people are looking for

Think about the emotions you want to evoke

Your business name has the power to evoke certain emotions and thoughts from your customer.

It has the ability to evoke a positive or a negative feeling. An inclusive or an exclusive feeling. A fearful or a loving feeling.

It's not to say that any of these feelings are wrong, but it's important to ensure that they are in line with your values and mission.

For example, the brand Death's Door makes me feel a bit risky and uncertain - but that's the point. They're selling Gin.

Try Not To Pick Something Too Limiting

Your business name should be fitting for the future and growth of your business, that way you don't have to confront a re-brand down the road.

If you choose something too narrow, it may be challenging to diversify your product and revenue streams down the road.

Here are some tips to avoid making this mistake:

Try not to name the business after a particular geographical area (this makes it hard to grow in other areas)
Try not to name the business after only one product you sell
Try not to name something based on a current trend

Brainstorming Names For Your Business

If you're in the brainstorming phase and trying to come up with a business name, there are a few key things to think about in order to get the juices flowing:

Write out a list of words that reflect your brand, personality, team etc. These should be the first things that come to your mind and you shouldn't have to think too hard about it.
Look at competition in the space and see if there's a common theme. Write down some key words or phrases that resonate with you and add them to the list.
Think about the emotion you want to evoke with your business name
Ask yourself: If I had to describe my business in one word, what would it be?

From there, you can create a shortlist based on the words that resonate best with you and follow the naming guidelines above.

Tips on naming your business

In addition to the requirements from the State, there are some general naming guidelines that may help you down the road as well.

We've put together a full guide here for naming your business here but will also cover the most critical pieces below:

You can check for domain availability here:

Find a domain starting at $0.88

As soon as you resonate with a name (or names), secure the domain and social media handles as soon as possible to ensure they don't get taken.

Other general naming tips

Consider SEO when naming your business
Consider naming your business something that reflects what you do and/or who you are
Keep it simple! Easy to spell, easy to pronounce and easy to remember
Try not to pick something too limiting that could impact your businesses growth in the future!

Check out our full naming guide here.

Here is a video covering all factors to consider when naming your LLC:

Examples of Great Business Names

When choosing a business name, it's critical that you look at other examples of businesses not only in your space, but business names in other industries that have done particularly well.

Here are a few examples of great business names (+ how some of these businesses came up with their name):

Competitor Analysis Example

One great way to name your business is by looking at the competition and getting inspiration.

Gia Paddock, founder of Boutique Rye analyzed other businesses in the space and added her own personal spin to her business name:

A popular national brick & mortar women’s boutique that many may have heard of is called Francesca’s… How original, right? So we came up with Boutique Rye named after our son, Riley. We put "boutique" in front to be a little different.

The name "Boutique Rye" checks the boxes for naming a business:

Short and simple
Easy to spell and easy to remember
Clearly defines what the company does
Optimized for SEO (people searching for boutiques)
Unique and personal touch - tells a story.

Ask Other People

Sometimes, coming up with a name is as easy as asking other people, whether that be friends, family, people at a coffee shop, or in Spyq Sklar case, his own customer!

How we came up with the name Cat Sushi:

So, we put together a quick business plan and set aside some money that we were willing to risk. One of our loyal customers actually came up with the name. We still give them free cat food.

Read the full story ➡️ here

The name "Cat Sushi" checks all the boxes for naming a business:

Memorable and funny
Short and simple
Obvious that they sell treats for cats
Fun & unique story - their customer literally came up with the name of their business!

The Amazon Example

Formerly called "Cadabra", Jeff Bezos decided that the name was too obscure, hard to spell, and easy to misinterpret.

The name Amazon came from a simple dictionary search .

Jeff Bezos wanted something that started with an A, looked through a dictionary and came up with the word Amazon.

When he told his team, he didn't care for anyone else's input. He was set on it.

Here's how the word "Amazon" checks all the boxes (aside from being worth a trillion dollars):

Represents the largest river in the world, making it very memorable
The story and meaning of the word matches the vision of the company: To be the larger and better than any other business!
The name allows for future growth opportunity - they didn't name something specific to just "books," even though at the time, that's what it was.
Easy to spell, pronounce and recommend!

Part of

Starting A Lead Generation Business: Everything You Need To Know

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meet the author

Pat Walls

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

See full profile