Yoga Products Business

Yoga Products Business Success Stories [2024]

Pat Walls

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Updated: October 8th, 2024

Start your journey into the thriving wellness industry with a yoga products business. In simple terms, this business involves selling essential items like yoga mats, blocks, and clothing that cater to the ever-expanding community of yoga enthusiasts.

Imagine setting up an online store where your curated selection of high-quality, eco-friendly yoga gear attracts a loyal customer base. You don't need extensive inventory—partner with reliable suppliers who can drop-ship directly to your clients. This setup minimizes risks and upfront costs, making it an accessible venture for most aspiring entrepreneurs.

With yoga's popularity on the rise, the demand for premium products is growing. This isn't a get-rich-quick scheme; it requires dedication to marketing, sourcing, and customer service. However, if you’re passionate about wellness and willing to put in the effort, a yoga products business could be a fulfilling path to both personal satisfaction and financial success.

In this list, you'll find real-world yoga products business success stories and very profitable examples of starting a yoga products business that makes money.

1. Deivee ($132K/year)

Darshan M, the founder of Deivee, came up with the idea for his organic sustainable yoga lifestyle brand after realizing that Indian women were uncomfortable with the existing sportswear options in the market. Teaming up with Indian star Milind Soman, they created yoga-inspired clothing, mats, and accessories that catered to the specific needs and sensibilities of Indian women. Despite being a relatively small startup, Deivee achieved impressive revenue growth, scaling from 500,000 INR ($7K) in their first year to 120M INR ($1.6M) in their third year.

How much money it makes: $132K/year
How much did it cost to start: $100K
How many people on the team: 0

How I Started A $11K/Month Yoga-Inspired Clothing, Mats And Accessories Brand

Deivee, the organic sustainable yoga lifestyle brand, grew from making just $7K in their first year to $1.6M in their third year through their flagship products, including a Yoga Kurti, copper water bottles, and organic biodegradable yoga mats, while remaining a low-funded start-up, using micro-influencer marketing and customer feedback to improve their product.

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2. Yoga Strong ($120K/year)

After retiring from a seven-season professional basketball career and struggling to land job interviews, Jason Deutchman turned a family dinner conversation about making yoga more fun into Yoga Strong, a luxe performance fitness accessory brand now raking in close to $10K monthly sales.

How much money it makes: $120K/year
How much did it cost to start: $20K
How many people on the team: 0

How This Athlete Built A Yoga Brand From Scratch To $120K/Year

Yoga Strong, a performance fitness accessories company, developed the perfect quality yoga mat with "Composite Technology," sourcing materials from over 200 yoga mat tests, and uses limited drops and influencer and affiliate partnerships to attract and retain customers, all while showing close to $10,000 in monthly sales.

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