Yoga Accessories Business

Yoga Accessories Business Success Stories [2024]

Pat Walls

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Updated: October 10th, 2024

Welcome to the world of yoga accessories—a growing market driven by the increasing popularity of yoga across all age groups. Starting a yoga accessories business involves offering essential items like mats, blocks, straps, and towels designed to enhance the yoga experience.

This venture capitalizes on the sustained interest in health and wellness. You can start small by selling a curated selection of high-quality, eco-friendly products online through platforms like Shopify. Engaging with the yoga community via social media and local studios can help build your brand.

While it requires effort in sourcing materials and building a reliable supply chain, the rewarding part is knowing your products contribute to people’s wellbeing. Moreover, being innovative with design and functionality could set your brand apart. If you have a passion for yoga and a knack for business, this could be a fulfilling endeavor.

In this list, you'll find real-world yoga accessories business success stories and very profitable examples of starting a yoga accessories business that makes money.

1. Deivee ($132K/year)

Darshan M, the founder of Deivee, came up with the idea for his organic sustainable yoga lifestyle brand after realizing that Indian women were uncomfortable with the existing sportswear options in the market. Teaming up with Indian star Milind Soman, they created yoga-inspired clothing, mats, and accessories that catered to the specific needs and sensibilities of Indian women. Despite being a relatively small startup, Deivee achieved impressive revenue growth, scaling from 500,000 INR ($7K) in their first year to 120M INR ($1.6M) in their third year.

How much money it makes: $132K/year
How much did it cost to start: $100K
How many people on the team: 0

How I Started A $11K/Month Yoga-Inspired Clothing, Mats And Accessories Brand

Deivee, the organic sustainable yoga lifestyle brand, grew from making just $7K in their first year to $1.6M in their third year through their flagship products, including a Yoga Kurti, copper water bottles, and organic biodegradable yoga mats, while remaining a low-funded start-up, using micro-influencer marketing and customer feedback to improve their product.

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2. Yoga Strong ($120K/year)

After retiring from a seven-season professional basketball career and struggling to land job interviews, Jason Deutchman turned a family dinner conversation about making yoga more fun into Yoga Strong, a luxe performance fitness accessory brand now raking in close to $10K monthly sales.

How much money it makes: $120K/year
How much did it cost to start: $20K
How many people on the team: 0

How This Athlete Built A Yoga Brand From Scratch To $120K/Year

Yoga Strong, a performance fitness accessories company, developed the perfect quality yoga mat with "Composite Technology," sourcing materials from over 200 yoga mat tests, and uses limited drops and influencer and affiliate partnerships to attract and retain customers, all while showing close to $10,000 in monthly sales.

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