2 Yarn Store Success Stories [2024]
Looking to share your passion for yarn and create a cozy community hub? Consider starting a yarn store.
In simple terms, a yarn store offers various types of yarn, knitting needles, crochet hooks, and pattern books. Beyond just selling products, it’s a place for enthusiasts to gather, share tips, and be inspired.
Imagine creating a space where creativity and camaraderie flourish, appealing to both seasoned knitters and curious beginners. With weekly classes, knitting circles, and special events, you can foster a loyal customer base while doing something you love.
Starting a yarn store involves selecting a well-located retail space, curating a diverse inventory, and marketing to local crafting communities. It’s a rewarding venture for those passionate about fiber arts, offering the chance to build a business around creativity and community.
In this list, you'll find real-world yarn store success stories and very profitable examples of starting a yarn store that makes money.
1. Woolstock.eu ($6M/year)
Evgenia, the founder of Woolstock, had a passion for knitting and wanted to help people find the perfect yarn, design beautiful patterns, and teach others how to knit. After struggling to find a centralized platform to buy various yarns, she decided to start her own yarn and knitting company that offered a wide range of products and a friendly community for knitters. With her successful social media presence and a focus on customer needs, Woolstock quickly grew, making $500,000 in annual revenue within the first year.
How much money it makes: $6M/year
How much did it cost to start: $15K
How many people on the team: 5
Meet Evgenia, the founder of Woolstock, a yarn and knitting company that started with a few thousand a month and quickly grew to making 500,000 US dollars per year by listening to customer needs, expanding product ranges, and focusing on social media marketing and partnerships.
2. Blacker Yarns ($156K/year)
Sue Blacker, the Managing Director of Blacker Sheep Limited, came up with the idea for her business after being a customer of the Natural Fibre Company spinning service. With a background in business and finance, Sue saw an opportunity to own and manage the spinning service and purchased the business, conducting extensive research and business planning before successfully convincing a bank to support them. Since then, Blacker Yarns has grown into an international business, selling their yarns mainly through their online shop and selected stockists across the world.
How much money it makes: $156K/year
How many people on the team: 16
Blacker Sheep Limited is an international yarn business that sells Blacker Yarns through their online shop and selected stockists across the world, with over half of their sales to countries outside the UK and half of those into the USA.
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
