Wordpress Template Business

3 Wordpress Template Business Success Stories [2024]

Pat Walls

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Updated: October 6th, 2024

Looking to combine creativity with a sensible business approach? A WordPress template business may be exactly what you need.

At its core, this business involves designing and selling customized WordPress themes that website owners can install and use. Unlike traditional web design, you create templates once and sell them numerous times, making it a scalable and efficient model.

Interested yet? This field requires a mix of design skill and an understanding of web development, but it's rewarding for those who master it. Tools like Elementor and the WordPress Customizer simplify the creation process, enabling you to focus on aesthetics and functionality.

Starting this business can be low-cost if you already have a computer and design software. With the increasing demand for easily customizable websites, there's plenty of market potential. If you're willing to invest time in learning the ropes and fine-tuning your designs, this venture could offer both creative satisfaction and financial reward.

In this list, you'll find real-world wordpress template business success stories and very profitable examples of starting a wordpress template business that makes money.

1. Windhill Design LLC ($263K/year)

Link Moser, founder of Windhill Design, came up with the idea for his WordPress development and SEO company after teaching himself HTML and building his first website for a real estate company in 1996. Over the years, the business has grown organically through referrals and search engine optimization, and has recently experienced growth through acquisitions, reaching a gross revenue of $212,000 in 2021.

How much money it makes: $263K/year
How much did it cost to start: $30
How many people on the team: 1

How I Started A $211K/Year WordPress Development and SEO Company

Learn how Link Moser started a WordPress development and SEO company with just $30 and grew it to a business that generated around $212,000 in gross revenue in 2021 by focusing on providing excellent customer service and leveraging growth through acquisitions.

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2. Zion Builder ($240K/year)

Stefan, the founder of Hogash and ZionBuilder, started his journey in the Joomla and WordPress template/plugins business in 2012. After partnering with various designers and launching the top-selling theme Kallyas, which generated $90,000 in sales in the first month, Stefan focused on improving the theme and expanding his team. In 2018, he decided to build his own site builder solution, Zion Builder, to meet his high standards of quality, code, ease of use, and performance. The product has received great feedback and continues to evolve with each update.

How much money it makes: $240K/year
How much did it cost to start: $0
How many people on the team: 6

I Learned To Code At 8 Yrs Old. This Led Me To Build A $240K/Year Wordpress Site Builder

Learn how Stefan, founder of Hogash and ZionBuilder, built one of the fastest site builders for WordPress, generating sales of $90,000 in the first month, and utilized community involvement to make an even better product with an AppSumo campaign, as well as his advice for future entrepreneurs.

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3. SaasRock ($52K/year)

Alexandro came up with the initial idea for SaasRock after 8 years of being a developer.

He built multiple web apps using C#, Vue, .Net, and Tailwind CSS.

Alexandro felt like his web development process was too slow because of the multiple stacks he was using. He migrated my Vue2 app to Vue3, then to React, and then to Svelte to create a similar boilerplate but with different frontends.

With this in mind, he started looking for tools to speed up his web development process.

How much money it makes: $52K/year
How much did it cost to start: $500
How many people on the team: 0

I Turned My 'MVP Template' Into A Business That Now Makes $4,380/Month

Aspiring founders will learn how Alexandro Martínez built SaasRock, a powerful Remix boilerplate generating $4,380 MRR with impressive features and integrations, offering insights gleaned from launching, scaling, and effectively engaging with a community of developers.

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Read by 5,811 founders