Wordpress Plugin Business

10 Tips For Starting A Successful Wordpress Plugin Business (2024)

Pat Walls

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Updated: January 19th, 2023

Want to start your own wordpress plugin business? Here are some tips you should know:

Learn more about starting a wordpress plugin business:

Where to start?

-> How to start a wordpress plugin business?
-> How much does it cost to start a wordpress plugin business?
-> Pros and cons of a wordpress plugin business

Need inspiration?

-> Other wordpress plugin business success stories
-> Marketing ideas for a wordpress plugin business
-> Wordpress plugin business names

Other resources

We've interviewed thousands of successful founders at Starter Story and asked what advice they would give to entrepreneurs who are just getting started.

Here's the best advice we discovered for starting a wordpress plugin business:

#1: Laura Elizabeth, founder of Client Portal:

We chatted with with Laura, founder of Client Portal ($11K/month). In our interview, Laura says:

Correlation does not always equal causation but I can safely say that the less I consume, the more my business grows and the happier I am.

Read the full interview ➜

#2: Laura Elizabeth, founder of Client Portal:

We chatted with with Laura, founder of Client Portal ($11K/month). In our interview, Laura says:

Pick one marketing channel and focus on it exclusively.

Read the full interview ➜

#3: Adrian Spiac, founder of TranslatePress:

We chatted with with Adrian, founder of TranslatePress ($/month). In our interview, Adrian says:

Learning to calculate risks is probably the most ignored skill by entrepreneurs that are starting.

Read the full interview ➜

#4: Laura Elizabeth, founder of Client Portal:

We chatted with with Laura, founder of Client Portal ($11K/month). In our interview, Laura says:

I built the product with the intention to use it which, in hindsight, helped me create a tool that didn’t end up trying to do All The Things for All The People and instead did one thing really well.

Additionally:

As someone who never made a penny from digital products, making $10k in a weekend felt a bit like an overnight success. However in hindsight, there was a lot that led up to that moment which guided the trajectory of the product.

Read the full interview ➜

#5: Jason Leow, founder of Sweet Jam Sites:

We chatted with with Jason, founder of Sweet Jam Sites ($/month). In our interview, Jason says:

Don’t just make something that you would want to use, especially if you’re serious about making a living off your product. Make something that you will willingly pay for.

Read the full interview ➜

#6: Jason Coleman, founder of Paid Memberships Pro:

We chatted with with Jason, founder of Paid Memberships Pro ($100K/month). In our interview, Jason says:

Programming for recurring payments is MUCH harder than one-time payments. There is more to keep track of and more edge cases to account for.

Additionally:

We weren't delivering monthly value. We delivered a ton of value upfront in month 1 and then less or no value at all in later months. So we switched to annual pricing, charging $97 per year at first.

Read the full interview ➜

#7: Joshua Howarth, founder of Wheely Sales:

We chatted with with Joshua, founder of Wheely Sales ($600/month). In our interview, Joshua says:

I learned the hard way that if nobody has built anything similar yet, it’s probably a big red flag. Competition is validation.

Additionally:

You don’t have to make the next new shiny billion dollar app. You could instead take a product that’s already working and serve it to a new market in a different way.