Women's Underwear

Women's Underwear Success Stories [2024]

Pat Walls

•

Updated: September 28th, 2024

Imagine a business where comfort meets style: welcome to the world of women's underwear. This venture involves designing, manufacturing, and selling a variety of women’s undergarments.

You'll need to explore fabrics, create designs, and coordinate with manufacturers to bring your ideas to life. With growing demand for inclusive and eco-friendly options, there's plenty of room for innovation and differentiation in this market.

Setting up your online store and leveraging platforms like Shopify can help you reach a broad audience. Social media marketing and influencer partnerships can drive traffic and build brand loyalty.

If you're passionate about fashion and committed to quality, this business can be both fulfilling and profitable. Starting a women’s underwear line is about more than just apparel; it’s about empowering women to feel good in their own skin.

In this list, you'll find real-world women's underwear success stories and very profitable examples of starting a women's underwear that makes money.

1. Bombas ($300M/year)

David Heath and Randy Goldberg didn't plan to start a sock company. Instead, they stumbled upon the idea in 2011 when David saw a Facebook post mentioning that socks were the most requested item in homeless shelters. This surprising fact struck a chord and stayed with him.

Seeing the success of companies like TOMS and Warby Parker, which coupled product sales with charitable giving, inspired them. They wondered if a similar model could solve the sock shortage in homeless shelters by donating a pair for every pair sold.

They started by deeply researching the sock market and testing various designs. With initial skepticism from some quarters, they used feedback to refine their product, focusing on high-quality features like seamless toes and arch support. The combination of a strong social mission and a superior product won them early adopters and set the stage for success.

How much money it makes: $300M/year
How many people on the team: 312

How Bombas Built a $300M Sock Empire

Bombas co-founders David Heath and Randy Goldberg turned a $140,000 Indiegogo campaign into a $300M/year business by blending mission-driven marketing with high-quality, innovative socks, leveraging Shark Tank exposure, effective use of Facebook ads, and strategic wholesale partnerships.

Read this case study

Read by 30 founders