Women Health Business

Women Health Business Success Stories [2024]

Pat Walls

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Updated: October 10th, 2024

Women's health has been an enduring and significant field, brimming with opportunities to positively impact lives. Starting a women's health business involves offering services or products specifically designed to cater to the health and well-being of women. Think of a spectrum ranging from wellness coaching and nutritional advice to fitness programs and telehealth consultations.

To get started, identify gaps in current offerings and how your business can uniquely address them. Building a trusted brand in women's health requires in-depth research, a robust business plan, and partnerships with healthcare providers. Marketing through social media and community events can help foster a loyal customer base.

If you're passionate about making a meaningful difference, this sector offers a fulfilling venture that blends purpose with profitability. The growing awareness and emphasis on women's health create a ripe landscape for innovative entrepreneurs to thrive.

In this list, you'll find real-world women health business success stories and very profitable examples of starting a women health business that makes money.

1. Awkward Essentials ($1.44M/year)

Frances, the founder of Awkward Essentials, came up with the idea for her business, specifically the Dripstick product, after experiencing post-sex drip and realizing there were no effective solutions available. While baking and using a spatula, she had the idea for a vaginal spatula to clean up the leftovers, which ultimately led to the creation of the world's first cum sponge. Despite facing challenges and setbacks, Frances persisted and launched her business, gaining attention and orders from around the world.

How much money it makes: $1.44M/year
How much did it cost to start: $5K
How many people on the team: 4

How This After-Sex Cleanup Product Became A $1.4M/Year Business

Awkward Essentials CEO and founder, Frances, discusses the creation and launch of Dripstick, the world's first cum sponge, and how they have grown their business through a mix of marketing tactics, including viral TikToks and an Amazon launch.

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2. Serena Hannah Athletics ($168K/year)

After discovering her passion for fitness and experiencing the challenges of being a Black athlete, Serena Jenkins-Hannah decided to create a fitness brand that empowers women to shape and tone their hourglass figure. She started by selling her #1 selling item, the Hannah Booty Band System, on Amazon, where she made over $100,000 in sales within a year and a half. However, she faced challenges with Amazon's platform and decided to branch out to Shopify to gain more control over her business.

How much money it makes: $168K/year
How much did it cost to start: $2.5K
How many people on the team: 0

How I Created A $14K/Month Women's Fitness Brand

Serena Jenkins-Hannah created a fitness brand, Serena Hannah Athletics, that has generated over $100,000 in sales over a year and a half, with $70,000 of those sales coming during COVID-19, through selling their #1 item, the Hannah Booty Band System, on Amazon, and has now expanded to Shopify to add cash flow.

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3. Endorphitness ($120K/year)

Perry knew she wanted to work in the fitness industry since college. She started as a personal trainer and her clients inspired her to start an online coaching consultancy.

How much money it makes: $120K/year
How much did it cost to start: $0
How many people on the team: 0

How I Started A $10K/Month Online Fitness Training Program

Haley Perry, founder and CEO of Endorphitness, built an online platform offering at-home health and fitness programs that has grown to garner $10K in monthly revenue through a one-stop-shop for all things health and fitness related and a loyal customer base that values the sense of community fostered through the platform.

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Read by 8,216 founders