Wholesaler Business

Wholesaler Business Success Stories [2024]

Pat Walls

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Updated: October 8th, 2024

Looking for an opportunity to bridge suppliers and retailers while earning a steady income? Consider starting a wholesaler business.

In simple terms, a wholesaler buys products in bulk from manufacturers and resells them to retailers or other businesses, typically at a markup. This business model requires strong negotiating skills and good supplier relationships, but it offers the potential for substantial profits.

With a wholesaler business, you're not only facilitating the supply chain but also playing a critical role in the market. You'll need to handle inventory, manage logistics, and ensure timely delivery, making this a hands-on enterprise with tangible results.

For those wanting a venture that combines strategic thinking with operational management, wholesaling presents a compelling opportunity. Investing in this business means becoming a vital link between makers and sellers, making you indispensable in the commerce ecosystem.

In this list, you'll find real-world wholesaler business success stories and very profitable examples of starting a wholesaler business that makes money.

1. SmartyPits ($2.2M/year)

Stacia Guzzo, the founder of SmartyPits Deodorant, was inspired to create her aluminum-free deodorant after her mother's battle with aggressive breast cancer. After learning about the links between aluminum and breast cancer, she began experimenting with creating her own skincare products, which eventually led to the creation of SmartyPits. In just 21 months, SmartyPits grew from making under $100,000 in 2016 to over $500,000 by the end of Q3 in 2018.

How much money it makes: $2.2M/year
How many people on the team: 13

How Stacia Guzzo Pivoted and Started A $58K/Month Deodorant Product

SmartyPits is a fast-growing deodorant company that has gone from making under $100,000 in 2016 to making over $500,000 by Q3 2018, after the founder's experience as a breast cancer survivor led to developing an aluminum-free deodorant.

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