Wet Wipes Business

Wet Wipes Business Success Stories [2024]

Pat Walls

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Updated: October 10th, 2024

Thinking about entering the consumer goods market? Consider starting a wet wipes business. Wet wipes serve as versatile and convenient cleaning solutions for various needs—from personal hygiene to household chores.

The process is straightforward: source or produce quality wet wipes, create appealing packaging, and market them effectively. Your target market is broad, including families, travelers, and businesses like daycares and restaurants.

This business idea is not confined to any single application, allowing for a range of product variants like baby wipes, disinfecting wipes, and makeup-removing wipes. For those looking to innovate, sustainability can be a key differentiator—think biodegradable or eco-friendly wipes.

Starting a wet wipes business requires attention to detail, from maintaining hygiene standards to ensuring reliable supply chains. With a growing demand for convenience and hygiene, this could be a lucrative opportunity for those willing to put in the effort.

In this list, you'll find real-world wet wipes business success stories and very profitable examples of starting a wet wipes business that makes money.

1. The Hygiene Company ($6.25M/year)

Jonathan Bradford came up with the idea for his hygiene solutions business, Wipepod, when he was at a local gym and realized there was no convenient way to access disinfectant wipes to clean the equipment. He believed that providing a nice-looking dispenser that held a good number of antibacterial wipes would enhance cleanliness in organizations and improve compliance with hygiene practices. Since then, Wipepod has grown and expanded its manufacturing capabilities, supplying gyms, offices, universities, and more with their product worldwide.

How much money it makes: $6.25M/year
How much did it cost to start: $65K
How many people on the team: 6

How My Forward-Thinking Hygiene Solutions Company Is Thriving In COVID-19

A hygiene solutions company founded by Jonathan Bradford now earns £500k/month, after years of developing a wall-mounted antibacterial wipe dispenser that is used in health clubs, workplaces, and in over 100 locations worldwide, and also developing an electronic washroom hygiene monitor.

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