Wellness And Natural Health Business

3 Wellness And Natural Health Business Success Stories [2024]

Pat Walls

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Updated: October 8th, 2024

Have you been toying with the idea of starting a business in the medical sector? How about the wellness and natural health business?

With an approximately 6.4% YoY growth rate, the health and wellness industry is one of the best business ideas you will think of starting today. Health and wellness professionals include health coaches, personal trainers, and even yoga teachers.

If you plan to start a health and wellness business in 2024, find your area of focus, and determine the kind of service or product you will provide. Research the market and find an ideal location.

You may choose the eCommerce or hybrid model, where you have a physical office and online consultation.

In this list, you'll find real-world wellness and natural health business success stories and very profitable examples of starting a wellness and natural health business that makes money.

1. Herbal Goodness ($6M/year)

Dr. Unoma Okorafor, founder and CEO of Herbal Goodness, came up with the idea for her business while pregnant with her third child. She wanted to eat healthier and was advised to consume papaya for its health benefits. However, she realized that the papayas available in stores were genetically modified and lacked the quality she experienced in Nigeria. This sparked her passion to provide organic superfood products, starting with papaya leaf tea, and has since expanded to a wide range of nutrient-dense herbs and supplements.

How much money it makes: $6M/year
How much did it cost to start: $0
How many people on the team: 10

How I Started A Seven Figure Superfood Brand [From Nigeria]

Aspiring founders can learn from how Herbal Goodness grew from a single product to a six-figure superfood brand by leveraging organic ingredients like papaya leaves and seeds, utilizing strategic partnerships, and maintaining patience and persistence, achieving impressive revenue growth from $300 in their first year to over $30,000 in the second year.

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2. SelfDecode ($2.4M/year)

After suffering from various health issues, Joe Cohen became determined to find solutions. He started selfhacked.com as a personal blog and eventually partnered with scientists and researchers to create SelfDecode, a platform that utilizes AI and machine learning to provide personalized health recommendations based on DNA and lab tests. Through organic growth and a dedicated following, SelfDecode has generated over $2 million in revenue and recently raised $8 million in a crowdfunding campaign.

How much money it makes: $2.4M/year
How much did it cost to start: $500K
How many people on the team: 80

I Created A $2.7M/Year Software That Extends People's Lives By Analyzing Their DNA

Founder and CEO of SelfDecode, Joe Cohen, explains how his company helps people discover personalized diet, supplement, and lifestyle recommendations based on DNA and lab tests; generating about $2.7 million in revenue over the past year and raising $8 million in a crowdfunding campaign, SelfDecode provides personalized health recommendations prioritized on unique genetic variants, marking the future of healthcare.

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3. MBDH Wellness ($306K/year)

Mansi Biyani, Co-Founder and Director of MBDH Wellness, was inspired by the success of her family's business in the wellness industry. With a passion for Ayurveda and plant-based solutions, Mansi wanted to leave her own legacy and started MBDH Wellness to provide quality wellness products. Through scaling their operations to 500 orders a day and incorporating customer feedback, MBDH Wellness has become a leading provider in the industry.

How much money it makes: $306K/year
How much did it cost to start: $15K
How many people on the team: 30

How I Started A $25K/Month Ayurvedic Health Care Brand

MBDH Wellness, a leading wellness and health provider in India, is scaling up from 5 to 500 orders a day, thanks to their focus on quality, customer satisfaction, and experienced team of doctors and chemists, with plans to expand their brand through additional SKUs and launches in the UK and US.

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Read by 3,475 founders