Water Sports Products Business

Water Sports Products Business Success Stories [2024]

Pat Walls

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Updated: October 10th, 2024

Dive into the vibrant world of water sports with a business specializing in water sports products. Whether it’s snorkels, paddleboards, or wetsuits, your venture focuses on providing enthusiasts with essential gear for their aquatic adventures.

Starting this business involves sourcing high-quality, durable products and establishing relationships with reliable suppliers. An effective online presence via an e-commerce platform is crucial for reaching your target market. Consistent social media engagement and partnerships with influencers can further expand your customer base.

With an increasing number of people seeking outdoor and recreational activities, there’s a growing demand for top-notch water sports equipment. This business not only offers an appealing niche but also taps into the active, adventure-seeking demographic.

Embarking on this venture requires dedication, from selecting the right products to building your brand. However, the rewards are substantial, potentially leading to thriving business that supports the passion of water sports enthusiasts worldwide.

In this list, you'll find real-world water sports products business success stories and very profitable examples of starting a water sports products business that makes money.

1. Thurso Surf ($1.2M/year)

Childhood friends Shenglong You and Yu Li reconnected over paddleboarding and saw an opportunity to improve the gear and accessories available. They started Thurso Surf in 2017, initially testing their products on Amazon before launching their online store in 2018. With their focus on product quality, customer service, and building their brand, they have become one of the best SUP brands in the mid-range market, selling thousands of boards in dozens of countries.

How much money it makes: $1.2M/year
How much did it cost to start: $5K

These Childhood Friends Designed A $1.2M/Year Stand Up Paddleboard

Thurso Surf, founded by childhood friends, has quickly grown to become one of the best SUP brands in the highly competitive mid-range market, selling thousands of boards in dozens of countries since its launch in 2018, with traffic increased 16X since their first year in operation.

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