Video Monetization Business

Video Monetization Business Success Stories [2024]

Pat Walls

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Updated: October 10th, 2024

Looking for a way to make money with video content? Consider a video monetization business. In simple terms, video monetization involves generating revenue from video content through various methods like ad placements, subscriptions, or direct purchases.

Creating a video monetization business means producing or curating engaging videos that attract an audience willing to pay or watch ads. Setting up a YouTube channel, a Vimeo on Demand page, or even using platforms like Patreon are some of the avenues to explore.

The allure of this business idea is its scalability. From hobbyists to professional videographers, anyone can start small and grow as they gather loyal viewers. If you have a knack for creating compelling content, this could be a fitting venture that allows you to turn your passion into a profitable enterprise.

In this list, you'll find real-world video monetization business success stories and very profitable examples of starting a video monetization business that makes money.

1. Streamloots ($1.8M/year)

Vicent, co-founder and CMO of Streamloots, came up with the idea to help streamers monetize their audience and not rely on third-party platforms like Twitch, Youtube Gaming, or Facebook Gaming. They created a marketplace where viewers can buy real-time interactions with streamers, allowing streamers to sell the gift of interaction in the form of chests. They have since grown to have a community of more than 12K active streamers and earned over $1M in revenue in the last quarter.

How much money it makes: $1.8M/year
How many people on the team: 22

How We Started A $150K/Month Platform Where Streamers Can Monetize Their Audience

Streamloots is a marketplace where viewers can buy real-time interactions with live streamers, allowing content creators to monetize their audiences and earning over $1M in just the last quarter with a community of more than 12K active streamers.

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2. Bonjoro ($1.5M/year)

Matt Barnett was running a small market research agency in Sydney, Australia, mainly serving clients in different time zones like London, New York, and Paris. Struggling with the challenge of converting leads from abroad due to the time differences, he needed a way to build rapport and engage potential clients quickly. Observing that written communication wasn’t effective enough, he started recording personal videos on his commute across Sydney Harbour, showcasing the iconic Opera House to add a personal touch. This creative approach tripled their conversion rates.

When one of their clients asked to use the video tool Barnett was leveraging, he and his team quickly cobbled together a basic tool with manual integrations using Slack and Zapier over a weekend. Despite its roughness, it worked well enough that other clients showed interest, leading to the genesis of Bonjoro. The positive reaction from even this minimal version and early customers convinced Barnett there was significant potential in the idea.

Before fully committing, Barnett and his team engaged in thorough conversations with early users to refine the tool based on feedback, ensuring the product resonated with the market's needs. They realized that to succeed, Bonjoro needed to seamlessly integrate with popular CRMs and have a strong viral element, with satisfied clients naturally spreading the word. They faced the challenge of ensuring the MVP's functionality was robust enough to gain traction while improvising with initial resources until they could build a more polished product. From this experience, Barnett learned the importance of starting with an MVP and iteratively improving based on direct user feedback.

How much money it makes: $1.5M/year
How much did it cost to start: $750K
How many people on the team: 42