Video Game Blog

2 Video Game Blog Success Stories [2025]

Updated: April 17th, 2025

Got a passion for gaming and a knack for writing? Consider starting a video game blog. This venture involves creating engaging content about video games—be it reviews, industry news, or gameplay tutorials.

Your primary tasks will include writing posts, playing and reviewing new games, and staying updated on gaming trends. The potential to attract a niche audience and monetize through ads, sponsorships, and affiliate marketing makes this an appealing opportunity.

Starting a video game blog requires consistent content creation and digital marketing skills, but it offers a chance to turn your love for gaming into a lucrative business. If gaming is your second language, why not share your expertise with the world?

In this list, you'll find real-world video game blog success stories and very profitable examples of starting a video game blog that makes money.

1. Dilly Dally Games (Mexican Train) ($240K/year)

In 2006, Christian Tuskes was juggling a full-time job as a defense contractor and pursuing a master's degree in Computer Science when he stumbled upon the idea for Dilly Dally Games. While playing Mexican Train Dominoes with friends of his mother-in-law, he realized the game’s potential as an engaging digital project. His aim was to create a project that not only fulfilled his degree requirements but could also be a long-term pursuit.

Christian kicked off the development of Mexican Train Dominoes on Adobe Flash, using tools he already possessed. Initially, he attempted to sell the game via software licenses on eBay, but after limited success, he pivoted to an ad-supported web-based model, which was a game-changer. This initial setback taught him the importance of adapting to market demands and encouraged him to refine his strategies.

During the ideation phase, Christian focused intensely on user interface and experience, aware that translating a physical tabletop game to a screen required significant design adaptation. The process involved compromises, yet he learned not to let the pursuit of perfection stall progress and chose to launch with a functional version that he later realized was essentially an MVP (Minimum Viable Product). This approach underscored a valuable lesson: iteration and adaptability are key to developing a successful product.

How much money it makes: $240K/year
How much did it cost to start: $500
How many people on the team: 0

How I Started An Online Gaming Company And A Free Arcade Game That Generates $16K/Month

Dilly Dally Games, run by solopreneur Christian Tuskes, has over 10k daily active users and earns between $16-17k per month from ad revenue due to its unique appeal to a demographic underserved in the gaming industry, as well as its focus on long playing times.

Read by 10,863 founders

2. UltraShock Gaming ($15K/year)

Hassan, the founder and CEO of UltraShock Gaming, came up with the idea for his indie game marketing firm when he noticed the struggles indie game developers faced in getting their games on large PC platforms like Steam. Inspired by their frustrations, he decided to create a platform to help these developers with marketing, copywriting, and beta testing in exchange for a percentage of profits. With a community of over 500,000 gamers, UltraShock Gaming has generated $15k in revenue per year, with $12k in profit.

How much money it makes: $15K/year
How much did it cost to start: $4K
How many people on the team: 1

SMALLBORDER

How I Started And Sold A $15K/Year Video Game Marketing Business

Aspiring founders looking to start a profitable business can learn from the story of how Hassan founded UltraShock Gaming, an indie game marketing firm, built up an audience of over 500,000 gamers, and generated $15k in annual revenue (with $12k profit) in just 2 years by offering marketing and advertising services for indie game developers.

Read by 4,980 founders