Video Engagement Platform

Video Engagement Platform Success Stories [2024]

Pat Walls

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Updated: October 3rd, 2024

In this list, you'll find real-world video engagement platform success stories and very profitable examples of starting a video engagement platform that makes money.

1. Bonjoro ($1.5M/year)

Matt Barnett was running a small market research agency in Sydney, Australia, mainly serving clients in different time zones like London, New York, and Paris. Struggling with the challenge of converting leads from abroad due to the time differences, he needed a way to build rapport and engage potential clients quickly. Observing that written communication wasn’t effective enough, he started recording personal videos on his commute across Sydney Harbour, showcasing the iconic Opera House to add a personal touch. This creative approach tripled their conversion rates.

When one of their clients asked to use the video tool Barnett was leveraging, he and his team quickly cobbled together a basic tool with manual integrations using Slack and Zapier over a weekend. Despite its roughness, it worked well enough that other clients showed interest, leading to the genesis of Bonjoro. The positive reaction from even this minimal version and early customers convinced Barnett there was significant potential in the idea.

Before fully committing, Barnett and his team engaged in thorough conversations with early users to refine the tool based on feedback, ensuring the product resonated with the market's needs. They realized that to succeed, Bonjoro needed to seamlessly integrate with popular CRMs and have a strong viral element, with satisfied clients naturally spreading the word. They faced the challenge of ensuring the MVP's functionality was robust enough to gain traction while improvising with initial resources until they could build a more polished product. From this experience, Barnett learned the importance of starting with an MVP and iteratively improving based on direct user feedback.

How much money it makes: $1.5M/year
How much did it cost to start: $750K
How many people on the team: 42