Ux Testing Software

Ux Testing Software Success Stories [2024]

Pat Walls

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Updated: October 10th, 2024

To start a UX testing software business, understand UX principles and testing methodologies, and develop user-friendly software.

Clients can analyze user behavior, gather feedback, and optimize products for enhanced satisfaction and engagement.

Emphasize the value of your software in enhancing user experience and boosting satisfaction when marketing to businesses seeking to improve their digital offerings.

In this list, you'll find real-world ux testing software success stories and very profitable examples of starting a ux testing software that makes money.

1. PlaybookUX ($1.8M/year)

Lindsey Allard, the founder of PlaybookUX, came up with the idea for her business after realizing there weren't many cost-effective all-in-one research tools for startups, SMBs, and freelancers in 2018. She wanted to create a tool that would allow any freelancer with an idea to quickly get feedback from their target customers, and ended up attracting huge brand names like Google. PlaybookUX has achieved profitability within its first year and currently has 1,100 customers, with a revenue of $150k/month as of early 2022.

How much money it makes: $1.8M/year
How much did it cost to start: $100K
How many people on the team: 8

How I Bootstrapped A $1.8M/Year UX Research Software

PlaybookUX is a remote research platform that uses qualitative research to test and analyze digital assets with Fortune 500 firms and sole freelancers as customers, having achieved $1.8m in annual revenue with 1,100 customers and 100% YoY growth as a result of bootstrapping their business and keeping user feedback in focus.

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