User Onboarding Software

3 User Onboarding Software Success Stories [2024]

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Updated: October 10th, 2024

Struggle to retain new customers? User onboarding software might be your answer. This business focuses on creating intuitive software solutions to help companies guide their users through initial interactions with their products or services, ensuring a smoother, quicker, and more engaging journey.

User onboarding software minimizes the friction often experienced by new users, making sure they understand and derive value from a product right away. Your role would involve designing customizable onboarding flows, providing analytics to understand user behavior, and continuously improving the onboarding experience.

In a digital era where first impressions are crucial, businesses are eager to invest in tools that ensure customer retention. By developing user onboarding software, you'd be stepping into a market with high demand and significant growth potential. If you're passionate about improving user experiences and have a knack for software development, this could be the perfect venture for you to explore.

In this list, you'll find real-world user onboarding software success stories and very profitable examples of starting a user onboarding software that makes money.

1. UserGuiding ($2.4M/year)

Osman and his co-founder Muhammet started UserGuiding after a failed search for a business model in San Francisco. They had the skills, time, and money, but no idea until they analyzed a difficult-to-use product they were offered a job for and realized they could build a better user onboarding tool. They received positive feedback from experienced SaaS founders and quickly developed a prototype, making their first sale to Mobile Action founder Aykut. Within their first month, they made $2,000 and launched on Product Hunt, gaining more customers and attending SaaStr Annual 2018 with Aykut's gift of tickets.

How much money it makes: $2.4M/year
How much did it cost to start: $200K
How many people on the team: 30

On Launching A $9.4K/Month SaaS That Helps With User Onboarding

UserGuiding is a SaaS product that has attracted 73 subscribers, 5,000 sign-ups from 92 countries, and 4 million end users, with a monthly recurring revenue that has increased from $413 to $9,400 in the past 14 months.

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2. eWebinar ($600K/year)

Melissa Kwan, co-founder and CEO of eWebinar, came up with the idea for the business after experiencing the pain of having to run the same webinar over and over again for her previous enterprise SaaS startup. Recognizing the need for a scalable webinar automation solution, Melissa decided to create eWebinar, a platform that turns any video into an interactive webinar that can be set on a recurring schedule or made available on demand. With customers ranging from solopreneurs to publicly traded companies, eWebinar has achieved an MRR of around $50k and continues to focus on delivering the best product and customer experience.

How much money it makes: $600K/year
How much did it cost to start: $500K
How many people on the team: 0

How A Non-Technical Founder Bootstrapped A $50K/Month Automated Webinar Platform

Melissa Kwan, CEO of eWebinar, discusses how she identified the pain point of running the same webinar over and over again, leading her to build an automated webinar solution, with a current MRR of $50k and a focus on word-of-mouth marketing.

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3. Conversion Crimes ($120K/year)

Quinn Zeda, founder and CEO of Conversion Crimes, came up with the idea for her conversion rate optimization software after running her agency, Zeda Labs, for seven years. She realized that usability testing was a crucial aspect of generating results for her clients, but existing testing solutions on the market were not affordable or efficient. Drawing from her experience and market validation, Quinn built the first version of Conversion Crimes using WordPress and launched it in September 2020, generating nearly $10k in revenue in the first month.

How much money it makes: $120K/year
How many people on the team: 4

How I Created A Conversion Rate Optimization Software And Landed The #1 On Product Hunt

Conversion Crimes is a software with a service geared towards small businesses and agencies to help them with conversion rate optimization and user experience, which recorded just shy of $10k in its first month after launching in September 2020.

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