Toys Store

Toys Store Success Stories [2024]

Pat Walls

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Updated: October 7th, 2024

Starting a toy store can be a fun and rewarding business opportunity for anyone looking to tap into the lucrative toy industry. The business involves sourcing and selling a wide range of toys and games for children of all ages. This could include everything from classic board games and dolls to the latest electronic gadgets and tech toys.

To start a toy store, you will need to do market research to identify what toys are prevalent in your area and what age groups you will target.

You will also need to secure a physical location for your store, whether a standalone shop or a space within a shopping mall. You will also need to stock your store with a wide range of products and decide on a pricing strategy to attract customers while allowing you to profit.

Running a toy store involves a lot of customer interaction, so excellent customer service skills are necessary. You will also need good business management skills to handle inventory, pricing, and sales.

Marketing your store through social media and local advertising can also help bring in customers and drive sales.

Starting a toy store can be a fun and rewarding business opportunity for anyone with a passion for toys and a desire to bring joy to children. With the proper planning and execution, you can turn your toy store into a thriving business.

In this list, you'll find real-world toys store success stories and very profitable examples of starting a toys store that makes money.

1. Confidently Mom ($3M/year)

Rachel Ritlop launched The Confused Millennial during a quarter-life crisis after being fired twice at 25. Within three years, her lifestyle blog for millennials reached over 2 million people and generated 6-figure annual revenues, focusing on content creation and consulting.

How much money it makes: $3M/year
How much did it cost to start: $500
How many people on the team: 1

Starting A Lifestyle Blog For Millennials That Led To A $10K/Month Consulting Business

Discover how Rachel Ritlop's lifestyle blog for millennials, The Confused Millennial, generated 6 figures annually, reaching over 2 million people in less than 3 years, leading to a $10k per month consulting business.

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2. Summerfield's Toys ($19.9K/year)

Matthew Fiore, a senior in high school and passionate LEGO lover, came up with the idea for his business, Summerfield's Toys, when he realized that he could turn his love for LEGO into a profitable venture. After starting with selling LEGO Minifigures from his own collection, he expanded to reselling LEGO sets and individual bricks, leveraging platforms like eBay and BrickLink to attract customers worldwide. With a focus on customer service and a growing network of distribution channels, Matthew's business has seen exponential growth, making $1.6k per month and paving the way for a promising future.

How much money it makes: $19.9K/year
How much did it cost to start: $2.5K
How many people on the team: 0

How I Started A 1.6K/Month LEGO Reselling Business At The Age Of 14

A high school student turned his love for LEGO into a $1.6k/month business, Summerfield's Toys, by reselling sets online through eBay, BrickLink, and Facebook Marketplace, in addition to buying and reselling brand new sets.

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Read by 28,023 founders