Tik Toker

3 Tik Toker Success Stories [2024]

Pat Walls

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Updated: October 10th, 2024

To become a successful TikTok creator, one needs to possess a great deal of creativity, maintain consistency in their content, and have a deep understanding of how the platform’s algorithm works in order to effectively engage with their audience and increase their reach.

Start by developing a niche, personality, or style of content that will make you stand out in a sea of creators and film 15-60 second videos showcasing your genuine talents, commentary, or interests.

Use relevant hashtags, viral sounds, and collaborate with other creators through duets or collaborations. This can help you attract more followers and get featured on the "For You" feed.

Interact frequently with supportive comments and responding to fans to foster an engaged, growing audience that will eagerly await more of your entertaining and informative videos.

Stick to a regular posting schedule, find what works for your niche, take risks creatively, and you’ll be on the path toward TikTok fame and possible full-time income.

In this list, you'll find real-world TikToker success stories and very profitable examples of starting a TikToker that makes money.

1. Bro Glo ($3.6M/year)

After a joke about his pale complexion during his honeymoon, Jaron decided to develop a self-tanner for men. Together with Tom and Joe, they launched Bro Glo in 2021 during the pandemic, achieving rapid success with average monthly revenues of $50K and a viral TikTok account that now boasts nearly 100k followers.

How much money it makes: $3.6M/year
How much did it cost to start: $974
How many people on the team: 0

The TikTok Strategy That Took This E-Commerce From Idea To $50K/Month

Bro Glo is a self-tanning company for men that started during the pandemic, earned an average monthly revenue of $50k within a year and a half, and owes its rapid popularity to TikTok.

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Read by 5,871 founders

2. Miss Excel ($2M/year)

Miss Excel offers an interactive and enjoyable way of learning Microsoft Excel tips and tricks.

Most of Miss Excel’s revenue comes from selling nine courses and a bundle.

Kat started her career in consulting where she taught Excel training workshops for her company around the country. But when COVID lockdowns hit, Kat realized she wasn’t happy with her job.

Kat loved teaching Excel, she liked helping people, and she loved to dance. A friend suggested, ‘What if you put your Excel tips on TikTok?’ 48 hours later, she posted her first 14-second video.

How much money it makes: $2M/year
How much did it cost to start: $1K
How many people on the team: 3

Kat Norton Built A $2M Business Off The Most Boring Topic Ever: Excel

Founder of Miss Excel, Kat Norton, built a viral social media account that teaches millions how to use Excel, amassing 950K followers on Instagram, 939K on TikTok, and hitting $2M in revenue by 2023, all with startup costs of just $1,000 and a growth strategy focused on TikTok dance trends.

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3. YourAverageTechBro ($30K/year)

Dohyun Kim, the founder of YourAverageTechBro, stumbled upon creating social media content during the pandemic. After realizing the potential of short-form videos on TikTok, he leaned into his competitive advantage as a software engineer and began creating content that resonated with his audience. Currently earning an average of $3,000 per month, Dohyun plans to expand his revenue streams through original content and product sales in the future.

How much money it makes: $30K/year
How much did it cost to start: $0
How many people on the team: 1

How I Grew A Niche TikTok Account To 155K Followers

Dohyun Kim shares his journey starting as a software engineer on YouTube and pivoting into short-form content on TikTok and Instagram with 155,000 followers and 11,000 subscribers, currently averaging $3000/month across ad money, sponsored content, and course sales.

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Read by 4,039 founders