Themed Content Business

2 Themed Content Business Success Stories [2024]

Pat Walls

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Updated: October 9th, 2024

Looking to bring creativity and engagement to content creation? Consider launching a themed content business. This venture involves crafting and curating multimedia content around specific themes, catering to audiences looking for niche, quality material.

The essence of the business is straightforward. You select captivating themes—be it fantasy, science, mindfulness, or seasonal trends—and tailor content such as articles, videos, social media posts, and newsletters around them. This niche focus attracts a dedicated audience and builds a strong, loyal following.

The beauty of a themed content business lies in its versatility. You can work solo or build a team, collaborate with content creators, and leverage platforms like Patreon or Substack for monetization. It’s a brilliant way to turn passion into profit by consistently delivering targeted, high-quality content.

If you have a knack for storytelling and a flair for niche topics, this could be an ideal path to explore.

In this list, you'll find real-world themed content business success stories and very profitable examples of starting a themed content business that makes money.

1. Influence Podium ($480K/year)

Marti Sanchez, the CEO of Influence Podium, came up with the idea for his business after ghostwriting papers for B2B CEOs in college. He realized the power of personal branding and content, and eventually launched Influence Podium to help B2B CEOs grow their personal brands and create content at scale. Now in its 3rd year, Influence Podium has crossed $30k MRR and aims to hit seven figures by the end of the year.

How much money it makes: $480K/year
How much did it cost to start: $100
How many people on the team: 6

How I Started A $30K/Month Personal Branding Content Service For B2B CEOs

Influence Podium CEO Marti Sanchez started his content service for B2B CEOs three years ago, which now helps get CEOs of companies on podcasts and repurposes those episodes. They have crossed $30k MRR and their next goal is to hit seven figures by the end of the year, while completely self-funded.

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2. CopySmiths ($480K/year)

Katrina McKinnon came up with the idea for CopySmiths after noticing the significant impact that blogging had on organic traffic and sales for her clients. She closed her 20-year-old agency and started CopySmiths, offering a productized service of high-quality blog articles for eCommerce stores and affiliate sites. Since its launch in 2020, CopySmiths has grown to over 100 clients and 40 writers.

How much money it makes: $480K/year
How much did it cost to start: $8K
How many people on the team: 7

How I Started A Content Creation Company That Makes $40K/Month

CopySmiths, a content shop that specializes in writing blog articles for eCommerce stores and affiliate sites, has grown from 2 clients and 4 writers in 2020 to now over 100 clients and 40+ writers by using a business operating system inspired by the book "Work the System" by Sam Carpenter and focusing on product-market fit and referrals as their primary drivers of growth.

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