Testimonial Tool

2 Testimonial Tool Success Stories [2024]

Pat Walls

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Updated: October 10th, 2024

Want a way to build trust and credibility for businesses? Start a testimonial tool! This business involves creating a platform where customers can share their positive experiences with businesses in the form of testimonials.

Users can easily collect, organize, and display these testimonials on their websites or social media channels, providing social proof to potential customers. Developing and maintaining the tool will require a robust back-end system, user-friendly interface, and rigorous data privacy measures.

The appeal of this business lies in its utility; testimonials are powerful marketing assets. Building a testimonial tool addresses a common need for businesses striving to improve their reputation and conversion rates. By delivering a reliable and effective solution, you not only help businesses grow but also tap into a lucrative market niche, creating a product that can scale as your client base expands.

In this list, you'll find real-world testimonial tool success stories and very profitable examples of starting a testimonial tool that makes money.

1. Testimonial.to ($996K/year)

Chen, a software engineer at Cisco, considered looking for a new job but could not secure an interview, so he gave up and began seeking other opportunities.

Amidst the COVID-19 pandemic, he discovered the indiehackers.com community and started working on side projects, taking advantage of the flexibility of working from home.

Unfortunately, his initial projects did not generate any income, leading him to believe that his products may not have been compelling enough and required more social proof.

This prompted him to create testimonial.to, where he could utilize his experience in building a video product by incorporating video testimonials.

How much money it makes: $996K/year
How much did it cost to start: $0
How many people on the team: 1

How Damon Chen Built Testimonial.to to $83K ARR

Testimonial.to, developed by Damon Chen, simplifies the collection of text and video testimonials, achieving nearly $1M in annual revenue with minimal coding and launching on platforms like Product Hunt, offering a compelling roadmap for aspiring entrepreneurs.

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Read by 424 founders

2. Senja ($360K/year)

Olly was dissatisfied with the existing solutions for collecting and managing testimonials, finding them to be either slow, expensive, or lacking in aesthetic appeal.

He experienced a significant drop in page speed after integrating a competitor’s service into an earlier project to add social proof, which further fueled his discontent.

Motivated by this experience, the founder set out to create a more engaging, efficient, and visually appealing way to handle testimonials, aiming to surpass the current offerings on the market.

How much money it makes: $360K/year
How much did it cost to start: $500

Olly Meakings Grew Senja.io to $30K/MRR in 12 Months

Case study about how founder Olly Meakings built Senja, a testimonial automation tool, from the ground up with a growth strategy that led to 70% of customers coming from Twitter, offering a free tier and two paid subscription options, starting the business in 2022 and currently making an average of $30K/month.

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Read by 564 founders