Testimonial Business

Testimonial Business Success Stories [2024]

Pat Walls

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Updated: October 10th, 2024

Customer testimonials may just be the most undervalued marketing asset. That's where a testimonial business comes into play.

A testimonial business specializes in collecting, curating, and presenting customer testimonials for companies looking to build trust and credibility. You work closely with your clients to gather genuine customer feedback, craft compelling narratives, and design polished video or written testimonials.

In an era where consumers rely heavily on reviews, this service can significantly boost a company's image. You'll need to be adept at interviewing, storytelling, and perhaps a bit of video editing.

The work involves reaching out to satisfied customers, conducting interviews, and packaging their stories in a way that aligns with your client's brand. Given the impact testimonials can have on sales and reputation, this business idea offers both meaningful engagement and strong growth potential.

In this list, you'll find real-world testimonial business success stories and very profitable examples of starting a testimonial business that makes money.

1. Testimonial.to ($996K/year)

Chen, a software engineer at Cisco, considered looking for a new job but could not secure an interview, so he gave up and began seeking other opportunities.

Amidst the COVID-19 pandemic, he discovered the indiehackers.com community and started working on side projects, taking advantage of the flexibility of working from home.

Unfortunately, his initial projects did not generate any income, leading him to believe that his products may not have been compelling enough and required more social proof.

This prompted him to create testimonial.to, where he could utilize his experience in building a video product by incorporating video testimonials.

How much money it makes: $996K/year
How much did it cost to start: $0
How many people on the team: 1

How Damon Chen Built Testimonial.to to $83K ARR

Testimonial.to, developed by Damon Chen, simplifies the collection of text and video testimonials, achieving nearly $1M in annual revenue with minimal coding and launching on platforms like Product Hunt, offering a compelling roadmap for aspiring entrepreneurs.

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