Sports Wear Store

3 Sports Wear Store Success Stories [2024]

Pat Walls

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Updated: October 7th, 2024

If you’re a fitness enthusiast looking to start your own business, why not consider opening a sportswear store? This unique venture offers many opportunities to cater to athletes’ and fitness enthusiasts’ needs.

From trendy workout gear to high-performance athletic shoes, your store will be a veritable cornucopia of fitness gear.

Not only will you have the chance to help people find the perfect gear for their workouts, but you’ll also be able to provide expert advice and guidance on the latest trends and technologies in the sportswear industry.

Plus, with the rise of athleisure fashion, your store will appeal to a wide range of customers, from professional athletes to fashion-conscious fitness enthusiasts.

Consider offering personalized services such as custom fittings and specialized gear for specific sports or activities to stand out from the competition.

You could also host events and workshops to engage with your community and build a loyal customer base. A sportswear store can be a lucrative and fulfilling business venture with the proper marketing and customer service strategy.

So, if you’re ready to start your entrepreneurial fitness journey, consider opening a sportswear store today!

In this list, you'll find real-world sports wear store success stories and very profitable examples of starting a sports wear store that makes money.

1. Outdoor Adventure Solutions Inc Shower Toga ($300K/year)

Kressa, the founder of Shower Toga, came up with the idea for her waterproof changing garment after struggling to clean up after Spartan Races. Realizing there was no efficient solution, she invented the Shower Toga and launched a successful Kickstarter campaign to bring it to the mass market. Despite having no prior experience in retail or product development, Kressa persevered and created a high-quality, lightweight, and versatile product that has since gained popularity in outdoor and healthcare industries.

How much money it makes: $300K/year
How much did it cost to start: $30K
How many people on the team: 0

Traveling In An RV To Promote Our $240K/Year Waterproof Changing Garment [As Seen On Shark Tank]

Shower Toga, the world's first and only waterproof changing garment, invented by Kressa, has found success in the outdoor hygiene market, with notable sales to camping, surfing, and healthcare workers for decon, and the company recently donated $100,000 in Shower Togas to healthcare workers and first responders.

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2. the DIFFERENCE ($150K/year)

Oliver Songolo, co-founder and CEO of DIFFERENCE, was inspired to create the first heelless running shoe brand after his father's research on the damaging effects of heel strikes. After years of planning and overcoming obstacles, including finding a manufacturer in China and obtaining a patent, DIFFERENCE launched in 2017. Despite initial marketing challenges, the company has found success through trade shows, speaking engagements, and an effective social media strategy, with average monthly revenue now reaching $12,500.

How much money it makes: $150K/year
How much did it cost to start: $200K
How many people on the team: 6

How I Created A $12.5K/Month Patented Heelless Running Shoe

The DIFFERENCE co-founder developed a patented heelless running shoe that eliminates heelstrikes, grossing an average of $12,500 per month within the last two months, primarily targeting runners and the medical community.

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3. Bold Tribe ($112K/year)

In June 2015, Temo Valle founded Bold Tribe with the goal of offering high-quality sports products for CrossFit. After conducting detailed market research, Valle identified resistance bands as the ideal starting product. Through strategic branding and content creation on platforms like YouTube, Instagram, and Facebook, Bold Tribe has become the #1 brand for resistance bands in Mexico, achieving impressive sales growth year after year.

How much money it makes: $112K/year
How much did it cost to start: $300
How many people on the team: 5

How I Started A $9K/Month CrossFit Accessories Brand

Bold Tribe, a Mexico-based company, became the #1 resistance band brand in the country, with a sales growth rate from $25,000 in 2016 to $550,000 in 2020, by initially investing $300 in testing the product through one of the popular marketplaces.

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