Sports Technology Business

2 Sports Technology Business Success Stories [2024]

Pat Walls

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Updated: October 10th, 2024

Leverage cutting-edge advancements to transform the world of sports through a sports technology business.

In simple terms, this involves developing software or hardware solutions that enhance athletic performance, fan engagement, or sports healthcare. Think wearable sensors that monitor an athlete's movements or AI-driven platforms that provide coaches with deep insights on game strategy.

There's a growing demand for innovative solutions in sports, and this business sits at the intersection of technology and athletics. Beyond the glitz, it requires a deep understanding of both sports and technology, alongside a solid marketing strategy to penetrate a competitive market.

For those with a passion for sports and a knack for tech, this business idea offers the opportunity to reshape the field, influencing everything from training methodologies to fan experiences.

In this list, you'll find real-world sports technology business success stories and very profitable examples of starting a sports technology business that makes money.

1. Swift App ($120K/year)

Jeet Mehta, one of the founders of Swift App, came up with the idea for the business after hearing the complaints of a sports facility owner. He and his team, all working full-time in Toronto tech, decided to build a prototype that would help facility owners manage bookings and save time. After receiving positive feedback and securing their first paying customer, they launched the business and have since grown to $10K/month in revenue.

How much money it makes: $120K/year
How much did it cost to start: $300
How many people on the team: 3

How 3 Friends Turned A Fun Side Project Into A $120K/Year SaaS For Sports Facility Owners

Swift App founders built software to help sports facility owners run their businesses, freeing up valuable time with an easy-to-use online booking system, which has helped the company grow to $10k/month in revenue.

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2. Live Tourney ($36K/year)

During COVID lockdowns, Matt Robinson, a 29-year-old software engineer obsessed with golf, saw the need for a simpler, more affordable tournament management tool when his home course's head pro mentioned issues with existing options. This led him to create Live Tourney, now rapidly growing with $18K in revenue in January 2024 alone.

How much money it makes: $36K/year
How much did it cost to start: $250
How many people on the team: 1

My Golf App Side Project Makes $36K/Year

Golf course software startup Live Tourney saw $18k in revenue, with $3k MRR after launching in 2023, focusing on a simple web-based live leaderboard solution for golf events and targeting customer growth through cold calls and innovative recruitment strategies.

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