Sports Promotion Business

Sports Promotion Business Success Stories [2024]

Pat Walls

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Updated: October 7th, 2024

A sports promotion business uses sporting marketing strategies to popularize sporting activities and appeal to the target audience. The sports promotion businesses may focus on marketing:

Sporting activities
Sports businesses
Individual athletes
Stadium and sports facilities

To start a sports promotion business, choose a niche, define the target audience and create a website. Then, create appealing marketing content and post it on your website. Launch a social media marketing campaign to expand the reach and accelerate results.

In this list, you'll find real-world sports promotion business success stories and very profitable examples of starting a sports promotion business that makes money.

1. Athlo agncy ($192K/year)

Jay Fuller, along with co-founders Aly and Isaac Nauta, came up with the idea for athlo agncy after a mom reached out to Jay about helping her daughter with NIL opportunities. With Aly's expertise in personal branding and Isaac's experience as a former college athlete, they saw a gap in the market and decided to create a personal branding startup specifically for college athletes navigating the NIL landscape. Through grassroots marketing, strategic partnerships, and cold outreach, they have been able to gain traction and attract potential customers before their official launch.

How much money it makes: $192K/year
How many people on the team: 0

On Starting A Business Helping Student Athletes Monetize Their Personal Brand

Athlo agncy co-founder Jay Fuller shares the story of how the personal branding startup for college athletes navigating NIL (Name, Image, and Likeness) was able to generate brand awareness through strategic partnerships and grassroots marketing initiatives, securing athlo ambassadors, event participation, and on-campus workshops with two different universities in pre-launch mode.

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