Sports Pr Business Success Stories [2024]
Looking to influence the sports world without stepping onto the field? Consider starting a sports PR business. Sports PR is about managing the public image and communications for athletes, teams, and sporting events.
Your primary tasks will include crafting press releases, coordinating with media outlets, and developing promotional strategies to keep your clients in the spotlight. It’s not just about flair; it requires a deep understanding of the sports industry, strong communication skills, and the ability to build robust relationships with journalists and influencers.
The appeal lies in the growing demand for skilled PR professionals who can help athletes and organizations navigate the complex media landscape. If you have a passion for sports and a knack for storytelling, this field offers a dynamic, rewarding career.
In this list, you'll find real-world sports PR business success stories and very profitable examples of starting a sports PR business that makes money.
1. Athlo agncy ($192K/year)
Jay Fuller, along with co-founders Aly and Isaac Nauta, came up with the idea for athlo agncy after a mom reached out to Jay about helping her daughter with NIL opportunities. With Aly's expertise in personal branding and Isaac's experience as a former college athlete, they saw a gap in the market and decided to create a personal branding startup specifically for college athletes navigating the NIL landscape. Through grassroots marketing, strategic partnerships, and cold outreach, they have been able to gain traction and attract potential customers before their official launch.
How much money it makes: $192K/year
How many people on the team: 0
Athlo agncy co-founder Jay Fuller shares the story of how the personal branding startup for college athletes navigating NIL (Name, Image, and Likeness) was able to generate brand awareness through strategic partnerships and grassroots marketing initiatives, securing athlo ambassadors, event participation, and on-campus workshops with two different universities in pre-launch mode.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
