Software Company

8 Tips For Starting A Successful Software Company (2024)

Pat Walls

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Updated: January 19th, 2023

Want to start your own software company? Here are some tips you should know:

Learn more about starting a software company:

Where to start?

-> Software company plan
-> How to finance a software company?
-> How much does it cost to start a software company?
-> Pros and cons of a software company

Need inspiration?

-> Other software company success stories
-> Marketing ideas for a software company

Other resources

-> Profitability of a software company

We've interviewed thousands of successful founders at Starter Story and asked what advice they would give to entrepreneurs who are just getting started.

Here's the best advice we discovered for starting a software company:

#1: John Wright, founder of StatsDrone:

We chatted with with John, founder of StatsDrone ($20K/month). In our interview, John says:

The first version of the app was a desktop one and I picked that over the cloud as I thought and assumed that customers wouldn’t trust a cloud app.

Additionally:

When looking for investors, I decided to make video pitches instead of sending an email with a pitch deck. The feedback was so positive that I figured why not include this in the marketing as well.

Further:

Network with other entrepreneurs and appreciate the ones that are willing to give you real feedback and criticism. I don’t believe you can’t grow if you are not willing to listen to some painful truths.

Read the full interview ➜

#2: Or Weis and Asaf Cohen, founder of Permit.io:

We chatted with with Or, founder of Permit.io ($/month). In our interview, Or says:

Leave cold-calling behind - put your product upfront.

Additionally:

Product-led growth works and is almost always a must when marketing to developers.

Further:

Intimately understand who you’re taking money from.

Read the full interview ➜

#3: Keith Tan, founder of Crown Digital IO:

We chatted with with Keith, founder of Crown Digital IO ($/month). In our interview, Keith says:

My tip for existing and aspiring business owners is to never stop networking. Find every opportunity to demonstrate your product.

Additionally:

It’s easy to give in to moments of doubt and think that your business has fallen through as a start-up, but I’ve learned to overcome my doubts day by day, shake them off, solve my challenges and live to see another day.