Social Media Scheduling Tool

How Profitable Is A Social Media Scheduling Tool? (Updated for 2024)

Pat Walls

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Updated: October 5th, 2024

How Profitable Is A Social Media Scheduling Tool? (Updated for 2024)

So you want to start a social media scheduling tool?

And the first question that came to your mind was, “well, are social media scheduling tools actually profitable?”

Especially considering:

You could start a social media scheduling tool with as low as $3
Based on our data, social media scheduling tools generate an average of $1.43M per year

There’s money to be made. Don’t worry.

But, I don't want to spoil it all. Below we’ll cover everything you need to know when it comes to the profitability of a social media scheduling tool.

Let’s dive in!

Yes, a social media scheduling tool is generally a profitable business. However, you still need to consider several factors since these things always impact the overall outcome.

For instance, since average revenue is $1.43M per year with an estimated gross margin of 75%, you could expect to recover your investment within 13 months or even less.

But of course, it all comes down to how much you earn compared to the potential revenues of your social media scheduling tool.

To determine whether your business is profitable, you should earn more than your expenses in the beginning months. However, while you're in your first month, it can be challenging to know what to expect.

Therefore, you should maintain a record of your monthly expenses and income to determine whether you're meeting your goals. By doing this step, you can see how your social media scheduling tool is doing and if any changes or adjustments need to be made to enhance or maintain your efforts.

If you’re wondering if a social media scheduling tool is worth it, the answer is a big YES. With social media scheduling tools, you have the potential to earn $1.43M per year (this is based on data reported by real founders).

Further, you could have your initial investment back within months. Simply put, it’s a business worth a shot, especially if you have the resources and make the necessary efforts to achieve or surpass the target.

With a market size of $, it will be possible for you to build something that grows and turns into a flourishing business. As such, it’s the type of business you might want to consider starting.

Of course, you must learn and understand every aspect of running a social media scheduling tool to ensure success. Still, as long as you have the initial investment and can endure a few months before your actual gains, this business could be worth it.

You might want to consider reading more specifics about successful social media scheduling tools case studies.

Here are a few examples of profitable social media scheduling tools, and a few more details about them:

1. OneUp ($1.2M/year)

Davis Baer, the co-founder of OneUp, came up with the idea for the social media scheduling tool after experiencing the dissatisfaction and boredom of working in the corporate finance world. He wanted to create a tool that would automate time-consuming tasks and help businesses increase visibility on social media. Baer used unorthodox marketing techniques, such as creating a spreadsheet comparing 90 different scheduling tools, to attract and retain customers.

Is it profitable? Yes
How much money it makes: $1.2M/year

How Davis Baer Used Unorthodox Marketing To Reach $1,000 MRR

OneUp is a social media scheduling tool that helps businesses make more money by automating time-consuming tasks, allowing you to schedule Google My Business, Facebook, Instagram, Twitter, and LinkedIn posts, with the unique feature of allowing for posts to be set on repeat automatically.

Read this case study

Read by 7,396 founders

2. RecurPost ($420K/year)

Dinesh, founder of social media scheduler RecurPost, started his entrepreneurial journey after completing his Ph.D. in Computer Science. After creating multiple products that didn't gain traction, he pivoted his social media management tool to focus solely on repeating schedules, which resonated with users and led to the success of RecurPost. With over 25,000 users and $20,000 in monthly revenue, the business continues to grow and improve its features based on customer feedback.

Is it profitable? Yes
How much money it makes: $420K/year

Creating Dozens Of Products Until I Finally Got Traction With A $20K/Month App

Dinesh, founder of RecurPost, explains how he started as a research scientist before pivoting to entrepreneurship, creating over 30 products until he got traction with RecurPost, currently making $20k per month with over 25,000 users, generated organically through high ranking websites and a generous 20% affiliate program, while being a customer-centric company.

Read this case study

Read by 10,529 founders

3. Messenger for Desktop ($18K/year)

Messenger for Desktop came to life when Facebook introduced its new web app messenger.com.

The founder of Messenger for Desktop envisioned a standalone app that would enable users to access Messenger without having to open a browser.

He went ahead and developed a prototype, which he later made open source and uploaded on GitHub.

The app gained immense popularity, with hundreds of stars, indicating its usefulness not only to the founder but to many other users as well.

Is it profitable? Yes
How much money it makes: $18K/year
How much did it cost to start: $0

How I Developed A $1.5K/Month Facebook Messenger App For Desktop

Messenger for Desktop, a Facebook Messenger app for Mac and Windows computers, has over 10 million downloads and 100,000+ monthly active users, generating $1.5k in monthly revenue, since its creation in 2015 as a side-project by founder Alexandru.

Read this case study

Read by 7,546 founders

Learn more about starting a social media scheduling tool:

Where to start?

-> How much does it cost to start a social media scheduling tool?
-> Pros and cons of a social media scheduling tool

Need inspiration?

-> Other social media scheduling tool success stories
-> Marketing ideas for a social media scheduling tool
-> Social media scheduling tool names

Other resources

-> Social media scheduling tool tips

With a social media scheduling tool, you can make an average of $1.43M revenue per year (based on data reported by real businesses).

You can start with an initial investment as low as $3. Then, with proper knowledge and sustained effort, you could have an ROI (return of investment) within 13 months.

Based on our data, average weekly revenue for a social media scheduling tool ranges around $29.8K. As such, you could see monthly revenues of $119K.

To know if your social media scheduling tool achieves the weekly profit target, you need to keep track of the total earnings you get per day. Afterward, you'll want to consider subtracting the expenses you have daily.

Learning your weekly profit can also show whether you're hitting your target goal for your social media scheduling tool.

The income of a social media scheduling tool owner can vary depending on various factors such as location, size, competition, and the owner's business skills.

But to give you some idea, the weekly revenue of an established social media scheduling tool is about $29.8K. But this can be lower or higher depending on so many factors - it's almost impossible to say exactly.

While the potential for earning a good income as a social media scheduling tool owner exists, success in this field requires a commitment to providing quality products and services and building a strong reputation within the community.

Generally speaking, a social media scheduling tool can expect profit margin of around 75%. Profit margins refer to the percentage of revenue that remains after deducting all expenses associated with running a business. In the case of a social media scheduling tool, profit margins can vary depending on various factors, such as the type and quality of products sold, the size of the store, and the level of competition in the area.

However, these figures can vary depending on the pricing strategy, inventory management, and overall efficiency of the business. To maintain healthy profit margins, social media scheduling tool owners must focus on managing costs, negotiating favorable supplier terms, and providing high-quality products and services to attract and retain customers. By doing so, social media scheduling tool owners can ensure long-term sustainability and profitability for their business.

The salary of a social media scheduling tool owner is an unpredictable figure. It's significantly influenced by numerous factors, including the store's location, its size, and the degree of competition. An owner of a well-established social media scheduling tool, in a prime position, might see an average weekly salary around the ballpark of $22.4K.

But it's worth noting, such numbers aren't always consistent. The earnings can vary wildly, potentially swinging by as much as 80% either way.

Achieving consistent success and maintaining a reliable income stream in this industry requires a deep commitment. It's imperative to offer high-quality products, deliver impeccable customer service, and nurture a trusted bond with the community you serve.

Conclusion

In a nutshell, based on many of our examples, a social media scheduling tool may be a promising business to start - but the success of your social media scheduling tool mostly depends on your effort and your approach.

If you focus on these, you'll have a much higher chance of a profitable social media scheduling tool.

Part of

Createing A Social Media Scheduling Tool: Everything You Need To Know

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