Social Media Manager

2 Social Media Manager Success Stories [2024]

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Updated: October 10th, 2024

Social media management is a burgeoning field that could be your next business venture. Simply put, a social media manager handles the online presence of a brand, crafting posts, engaging with followers, and monitoring analytics to boost visibility and customer interaction.

In an age where digital presence is non-negotiable, companies are eager to hire skilled social media managers to maintain and grow their online personas. Your tasks would involve content creation, strategic planning, and real-time engagement with audiences on platforms like Instagram, Facebook, and Twitter.

What makes this idea attractive is its flexibility and potential for scalability. You can start solely managing one or two small businesses and gradually expand to a full-fledged agency with diverse clients. If you’re adept at navigating social networks and have a flair for creative communication, this could be a highly rewarding career path.

In this list, you'll find real-world social media manager success stories and very profitable examples of starting a social media manager that makes money.

In 2006, Jim Tobin had an epiphany while sitting in church and the idea of a social media agency was injected into his brain. Despite the lack of social media platforms at the time, Tobin launched Ignite Social Media and became one of the first agencies in the space. Since then, the company has grown and attracted clients through their blog and website, focusing on client success and sharing knowledge.

How much money it makes: $6M/year
How much did it cost to start: $100K
How many people on the team: 37

Starting A $500K/Month Social Media Agency Before Most Social Media Platforms Existed

Learn how the founder of Ignite Social Media launched the first-ever social media agency in the US, attracting big-name clients like Microsoft and Intel through organic leads and referrals, and stay on top of the constantly changing industry by focusing on one area of marketing.

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2. Dux-Soup ($4.8M/year)

Will van der Sanden, the Founder and CEO of Dux-Soup, came up with the idea for his business after his wife expressed frustration with manual lead generation for her publishing company. Recognizing the potential in LinkedIn scraping, Will saw a gap in the market for a product that offered more value at a lower cost than existing options. The result was Dux-Soup, a LinkedIn automation tool that now has over 70,000 users and nearly $5 million in revenue.

How much money it makes: $4.8M/year
How much did it cost to start: $0
How many people on the team: 20

How I Created A $5M/Year LinkedIn Marketing Automation Tool

Dux-Soup is a LinkedIn automation tool that helps business owners and sales & marketing professionals generate more leads, increase efficiency, and save time; with over 70,000 users and revenue of nearly $5 million, it offers automated top-of-the-funnel LinkedIn outreach activities, targeted LinkedIn campaigns and multi-touch & personalized LinkedIn drip campaigns for lead generation.

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Read by 8,959 founders