Social Media Engagement Business

5 Social Media Engagement Business Success Stories [2024]

Pat Walls

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Updated: October 7th, 2024

Looking to capitalize on the growing influence of social media? Consider starting a social media engagement business. In simple terms, this business focuses on helping brands and individuals boost their presence and interaction on platforms like Instagram, Facebook, and Twitter.

Your role would involve creating engaging content, managing online communities, and analyzing metrics to refine strategies. You don't just post pretty pictures; you craft a brand's voice and ensure that every piece of content resonates with their audience.

This business has the potential to be both rewarding and flexible, allowing you to work with a diverse range of clients. As the digital landscape continues to evolve, the demand for skilled social media managers is only set to increase. If you're adept at storytelling and strategic thinking, this could be your perfect business opportunity.

In this list, you'll find real-world social media engagement business success stories and very profitable examples of starting a social media engagement business that makes money.

1. Metricool ($9M/year)

Juan Pablo Tejela, CEO of Metricool, started the business with his wife after realizing the need for software that helps bloggers understand the impact of their content on social media. They initially offered the tool for free and after gaining 4,000-5,000 users, decided to switch to a premium subscription model. Metricool now has over 400,000 users, 5,000 clients, and has exceeded one million dollars of annual recurring revenue.

How much money it makes: $9M/year
How much did it cost to start: $50K
How many people on the team: 55

Bootstrapping A $100K/Month Social Media Planner And Analytics Tool

Metricool, a SaaS social media management tool, built a business with a Freemium model, starting with just $50k in investment and now boasts over 5,000 clients, more than 400,000 users, and over $1 million of annual recurring revenue.

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2. Aim2Assist LLC ($792K/year)

Mary Marsh, the founder of Aim2Assist, was inspired to start her virtual assistant services company after working part-time for a competitor. As a single mom in need of extra income, she saw an opportunity in the virtual assistant industry and decided to create her own company. Since its launch in 2014, Aim2Assist has experienced significant growth and currently generates monthly revenue of $66K, with a team of 15 virtual executive assistants.

How much money it makes: $792K/year
How much did it cost to start: $1K
How many people on the team: 18

I Started A $790K/Year Virtual Assistant Service Business In My Mid 50s

Learn how Mary Marsh founded virtual assistant services company, Aim2Assist, which has grown over 75% since its launch in 2014, with monthly revenue currently at $66k, offering premium services primarily to C-level executives.

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3. Siva Solutions Inc. ($60K/year)

Senthil Kumar, the founder of Siva Solutions Inc and American Dental Software, was inspired to start his business after his wife, who is an oral surgeon, told him about the exorbitant prices charged by website developers in the dental industry. As a software developer himself, Kumar saw an opportunity to offer affordable website development solutions specifically tailored to dentists. He incorporated features such as 3D dental education videos and interactive patient forms into the websites, ultimately helping dentists improve their online presence and streamline their processes.

How much money it makes: $60K/year
How many people on the team: 20

On Starting A Niche Web Design Business In The Dental Industry

Senthil Kumar spearheads Siva Solutions Inc, a game-changing digital marketing and software development company which caters to dentists using an array of well-crafted products to manage patient data and inquiries, thus enabling efficient management of processes, while boosting them to the 1st page on Google.

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4. Pallyy ($24K/year)

Tim Bennetto, the founder of Pallyy, came up with the idea for his social media scheduling platform after building an Instagram analytics app that received over 500k downloads. Realizing the importance of knowing how to code to bring new ideas to life, Tim learned to code and eventually pivoted to create Pallyy, targeting social media agencies. With recent growth of almost 100% in the last 3 months, Pallyy has found its niche in the crowded social media scheduling space.

How much money it makes: $24K/year
How much did it cost to start: $100
How many people on the team: 0

I Learned To Code And Launched A Social Media Scheduling Platform [$2K/Month]

Pallyy, a social media scheduling platform built for social media agencies and managers, achieved almost 100% growth in the last three months, from $1300 MRR to $2450 MRR, after founder Tim Bennetto shifted focus to a particular niche of users and built new features, although he admitted to naming and branding mistakes.

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5. Neuwly ($1.2K/year)

Steve Christensen came up with the idea for Neuwly Live after realizing the power of connecting people through knowledge and inspiration. The initial concept of a bucket list tracker evolved into a platform for discovering and sharing experiences. When the COVID-19 pandemic hit, they pivoted to a virtual approach, launching a marketplace of knowledge and ideas.

How much money it makes: $1.2K/year
How much did it cost to start: $100K
How many people on the team: 0

On Launching A Marketplace Of Knowledge And Ideas

Neuwly Live is a marketplace of knowledge and ideas that allows people to learn and advance together using live video, which has gained over 300 downloads in just one month.

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Read by 3,758 founders