We've interviewed thousands of successful founders at Starter Story and asked what advice they would give to entrepreneurs who are just getting started.

Here's the best advice we discovered for launching a ski goggles brand:

#1: Curt Nichols, founder of Glade Optics:

We chatted with with Curt, founder of Glade Optics ($125K/month). In our interview, Curt says:

Product-market fit is everything. If your ads aren’t working, you are unable to get PR, or you otherwise aren’t seeing traffic growth - chances are you aren’t really solving a problem or offering anything compelling enough for people to talk about.

Read the full interview ➜

#2: Curt Nichols, founder of Glade Optics:

We chatted with with Curt, founder of Glade Optics ($125K/month). In our interview, Curt says:

My thinking was that if I could sell 250 pairs in winter with limited knowledge and experience, I could probably work my way up from there. I was able to sell that initial production run in under a month.

Additionally:

My biggest mistake was spending too much time reading, analyzing, and absorbing information - rather than just building. It took a long time for me to realize >50% of my time was spent ‘learning’ rather than doing.

Read the full interview ➜

Part of

Launching A Ski Goggles Brand: Everything You Need To Know

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