Signage Business

Signage Business Success Stories [2024]

Pat Walls

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Updated: September 26th, 2024

Starting a signage business taps into a constantly growing need for visual communication.

In simple terms, a signage business involves designing, producing, and installing all kinds of signs—from simple banners to elaborate digital displays. This field encompasses both physical signage for storefronts, advertising, and even wayfinding signs, as well as digital signage requiring more tech-savvy solutions.

Due to the broad application and consistent demand from businesses, institutions, and events, this industry offers significant revenue potential. It's not just about selling signs; it's about helping clients stand out and communicate effectively.

However, bear in mind this business requires a certain level of craftsmanship, creativity, and technical know-how. You'll need to invest in some specialized equipment and perhaps a small team. The commitment is substantial, but so are the rewards if you're willing to put in the effort. Wouldn’t you want to turn a simple concept into vital marketing and communication tools for your clients?

In this list, you'll find real-world signage business success stories and very profitable examples of starting a signage business that makes money.

1. Sign Spot ($2.64M/year)

Lerno Esmaeilian, inspired by his father’s three-decade sign-building career, co-founded Sign Spot in 2016. After taking over in 2020, Lerno's modernization efforts catapulted the business to $220K in monthly revenue, with a projected 25% growth in 2022.

How much money it makes: $2.64M/year
How much did it cost to start: $45K
How many people on the team: 14

How This Father & Son Built A $2.6M Custom Sign Company

Sign Spot, a family-owned custom signage business, earns $220,000 in revenue per month and is projected to grow 25% in 2022, thanks to the streamlined processes and infrastructure it implemented through continuous investment in innovative machinery and technology.

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