Shoes Business

Shoes Business Success Stories [2024]

Updated: October 10th, 2024

Looking to step into the dynamic world of fashion? Consider starting a shoes business. This venture involves designing, producing, or curating a unique range of footwear that caters to various tastes and needs. Whether it's athletic sneakers, stylish heels, or eco-friendly options, shoes are always in demand.

The appeal lies in the potential for creativity and market reach. You can work with manufacturers to produce your designs or source distinctive shoes from around the world. The business also offers diverse revenue streams, including online sales, pop-up shops, and wholesale opportunities for retail partners.

However, it’s essential to understand that this is not a hands-off enterprise. Designing or choosing the right products, managing inventory, marketing, and handling customer service are crucial aspects. If you’re passionate about fashion and ready for some hands-on work, the shoes business could be your ideal fit.

In this list, you'll find real-world shoes business success stories and very profitable examples of starting a shoes business that makes money.

1. Xero Shoes ($48M/year)

Steven Sashen, co-founder and CEO of Xero Shoes, came up with the idea for his business after experiencing the benefits of barefoot running. He designed his own "barefoot sandals" based on ancient designs and started selling DIY sandal making kits. Through online marketing strategies and identifying target customers, Xero Shoes quickly grew into a successful business.

How much money it makes: $48M/year
How many people on the team: 67

SMALLBORDER

Xero Shoes: Growing A Shoe Brand to $460K/month

Xero Shoes, co-founded by Steven Sashen, is a minimalist shoe company that has grown at a rate of 80-102% per year since 2014, with 2017 sales of $5.53M, and has been repeatedly listed as one of INC. 5000’s fastest-growing companies, and has a projected $15M in sales for 2019.

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