Screen Recording Tool Success Stories [2025]
Capturing your screen activity has never been more essential. A screen recording tool business taps into this demand, providing a simple yet powerful solution for individuals and businesses to share ideas, tutorials, and presentations seamlessly. Imagine creating a tool that's intuitive, reliable, and versatile, catering to educators, content creators, and remote teams who need to record and share digital interactions effectively.
This venture requires more than just coding prowess; understanding user experience is crucial. You'll need to invest in software development, design, and marketing to stand out in a competitive market. Test various features and gather user feedback to refine your product.
Intrigued by the idea of meeting a growing digital need while helping others communicate visually? Dive into developing a screen recording tool that people trust and rely on daily. Balancing innovation with practicality could lead you to a rewarding business opportunity in this digital age.
In this list, you'll find real-world screen recording tool success stories and very profitable examples of starting a screen recording tool that makes money.
1. Bonjoro ($1.5M/year)
Matt Barnett was running a small market research agency in Sydney, Australia, mainly serving clients in different time zones like London, New York, and Paris. Struggling with the challenge of converting leads from abroad due to the time differences, he needed a way to build rapport and engage potential clients quickly. Observing that written communication wasn’t effective enough, he started recording personal videos on his commute across Sydney Harbour, showcasing the iconic Opera House to add a personal touch. This creative approach tripled their conversion rates.
When one of their clients asked to use the video tool Barnett was leveraging, he and his team quickly cobbled together a basic tool with manual integrations using Slack and Zapier over a weekend. Despite its roughness, it worked well enough that other clients showed interest, leading to the genesis of Bonjoro. The positive reaction from even this minimal version and early customers convinced Barnett there was significant potential in the idea.
Before fully committing, Barnett and his team engaged in thorough conversations with early users to refine the tool based on feedback, ensuring the product resonated with the market's needs. They realized that to succeed, Bonjoro needed to seamlessly integrate with popular CRMs and have a strong viral element, with satisfied clients naturally spreading the word. They faced the challenge of ensuring the MVP's functionality was robust enough to gain traction while improvising with initial resources until they could build a more polished product. From this experience, Barnett learned the importance of starting with an MVP and iteratively improving based on direct user feedback.
How much money it makes: $1.5M/year
How much did it cost to start: $750K
How many people on the team: 42
Harnessing the power of personalized video messages, Bonjoro catapulted from a makeshift tool to a booming service with over 45,000 users and high-profile clients across six countries, generating over $1.5 million annually by leveraging strategic CRM integrations and influencer partnerships.
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Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
