Rug Business

Rug Business Success Stories [2024]

Pat Walls

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Updated: October 8th, 2024

Think about the warm textures and intricate designs that can transform any living space. Starting a rug business offers just that—simple yet impactful decor solutions.

In this venture, you’ll sell a variety of rugs, from handwoven textiles to modern machine-made options. Customers are always on the hunt for unique, quality rugs to elevate their homes, and you’ll provide them with precisely that.

Inventory management and supplier relationships are core to this business. You'll need to source rugs that stand out, balancing tradition with trendiness. And yes, there’s a market out there waiting for fresh, captivating designs.

Whether presented online or in a cozy boutique, the appeal of well-crafted rugs has a timeless quality. For those who appreciate design and have an eye for detail, a rug business could be both fulfilling and profitable. Dive in and let the textures and patterns speak volumes.

In this list, you'll find real-world rug business success stories and very profitable examples of starting a rug business that makes money.

1. Deivee ($132K/year)

Darshan M, the founder of Deivee, came up with the idea for his organic sustainable yoga lifestyle brand after realizing that Indian women were uncomfortable with the existing sportswear options in the market. Teaming up with Indian star Milind Soman, they created yoga-inspired clothing, mats, and accessories that catered to the specific needs and sensibilities of Indian women. Despite being a relatively small startup, Deivee achieved impressive revenue growth, scaling from 500,000 INR ($7K) in their first year to 120M INR ($1.6M) in their third year.

How much money it makes: $132K/year
How much did it cost to start: $100K
How many people on the team: 0

How I Started A $11K/Month Yoga-Inspired Clothing, Mats And Accessories Brand

Deivee, the organic sustainable yoga lifestyle brand, grew from making just $7K in their first year to $1.6M in their third year through their flagship products, including a Yoga Kurti, copper water bottles, and organic biodegradable yoga mats, while remaining a low-funded start-up, using micro-influencer marketing and customer feedback to improve their product.

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