76 Marketing Ideas For A Real Estate Agent (2024)
Real Estate Agent Marketing Ideas
Wondering how to market your real estate agent?
Marketing your real estate agent is certainly not easy, but there are many ways to promote and advertise your real estate agent.
We put together a list of the best marketing ideas for your real estate agent, so you can get your small business out there.
Content
Content marketing is a marketing approach where businesses create and distribute valuable and consistent content to attract and retain their target audience.
Marketing Idea | Level Of Difficulty | Cost | Result |
---|---|---|---|
Facebook Community ➜ |
Medium |
Free |
Brand Loyalty |
Testimonials ➜ |
Easy |
Free |
Trust & Credibility |
YouTube Video Content ➜ |
Medium |
Low |
Brand Exposure |
Guest Blogging ➜ |
Easy |
Low |
Brand Exposure |
Promotional videos ➜ |
Medium |
Medium |
Brand Awareness |
Quora ➜ |
Easy |
Free |
Brand Exposure |
Ebook ➜ |
Medium |
Free |
Trust & Credibility |
Case Study ➜ |
Easy |
Free |
Trust & Credibility |
Checklist Content ➜ |
Easy |
Free |
Brand Exposure |
Data-Driven Content ➜ |
Medium |
Low |
Trust & Credibility |
Whitepaper ➜ |
Hard |
Medium |
SEO |
How-To-Guide Content ➜ |
Easy |
Free |
SEO |
Listicle ➜ |
Easy |
Free |
SEO |
Guest Podcasting ➜ |
Medium |
Free |
SEO |
Quizzes ➜ |
Easy |
Free |
Brand Exposure |
Online Course ➜ |
Medium |
Free |
Trust & Credibility |
In-Feed Ad Units ➜ |
Easy |
Low |
Lead Generation |
Content Marketing Partnerships ➜ |
Easy |
Low |
Brand Exposure |
Relationships
Relationship marketing is a long-term strategy based on building and growing strong relationships with customers.
Marketing Idea | Level Of Difficulty | Cost | Result |
---|---|---|---|
Partnerships ➜ |
Medium |
High |
Business Expansion |
Brand Authenticity ➜ |
Easy |
Free |
Brand Loyalty |
Handwritten Marketing ➜ |
Easy |
Low |
Brand Loyalty |
Customer Service ➜ |
Medium |
Free |
Brand Loyalty |
Mentorship ➜ |
Medium |
Low |
Trust & Credibility |
Sales
Sales refer to all activities and strategies that lead to the selling of products and services.
Marketing Idea | Level Of Difficulty | Cost | Result |
---|---|---|---|
Direct Sales ➜ |
Medium |
High |
Lead Generation |
Competitor analysis ➜ |
Medium |
Low |
Product Quality |
Corporate gifts ➜ |
Easy |
Low |
Brand Loyalty |
Cold Calling ➜ |
Easy |
Free |
Lead Generation |
Email marketing is a strategy used to promote a product or service through email while developing relationships with customers. Email marketing can include newsletters, updates on the company, or promotions of sales and discounts for subscribers.
Marketing Idea | Level Of Difficulty | Cost | Result |
---|---|---|---|
Email marketing ➜ |
Easy |
Free |
Brand Awareness |
Emailing List ➜ |
Medium |
Free |
Engagement |
Lead Nurturing Sequence ➜ |
Medium |
Free |
Lead Generation |
Brand Story Email ➜ |
Easy |
Free |
Lead Generation |
Milestone Email ➜ |
Easy |
Free |
Lead Generation |
Social Media (Organic)
Organic social media marketing is any social media activity with no paid promotion. This type of marketing is very effective and can be done using free social media tools.
Marketing Idea | Level Of Difficulty | Cost | Result |
---|---|---|---|
Social Media Advertising ➜ |
Easy |
Medium |
Lead Generation |
LinkedIn Organic Reach ➜ |
Easy |
Free |
Brand Awareness |
LinkedIn Outreach ➜ |
Easy |
Low |
Brand Awareness |
Pinterest (organic) ➜ |
Easy |
Free |
Brand Exposure |
Yelp reviews ➜ |
Easy |
Free |
Trust & Credibility |
Twitter ➜ |
Easy |
Free |
Brand Awareness |
Instagram Live ➜ |
Easy |
Free |
Trust & Credibility |
Instagram Reels ➜ |
Easy |
Free |
Engagement |
Twitter Advanced Search ➜ |
Easy |
Free |
Lead Generation |
Twitter Polls ➜ |
Easy |
Free |
Engagement |
AMA (Ask Me Anything) ➜ |
Easy |
Free |
Trust & Credibility |
Affiliate
Affiliate marketing is a type of performance-based marketing where a company compensates a third party for each visitor or customer brought as a result of the affiliate's marketing efforts. Businesses typically pay per sale or per click/impression.
Marketing Idea | Level Of Difficulty | Cost | Result |
---|---|---|---|
Affiliate Program ➜ |
Medium |
Low |
Lead Generation |
Pay Per Click Advertising |
Medium |
Low |
Brand Exposure |
Word Of Mouth
Word of mouth marketing is a strategy used to generate organic discussions about a brand, company, or event. These discussions are typically a result of an extraordinary customer experience.
Marketing Idea | Level Of Difficulty | Cost | Result |
---|---|---|---|
Word of mouth ➜ |
Medium |
Free |
Brand Awareness |
Referral Program ➜ |
Easy |
Low |
Brand Exposure |
Online Community ➜ |
Easy |
Medium |
Brand Exposure |
Automate
Marketing Idea | Level Of Difficulty | Cost | Result |
---|---|---|---|
Outsourcing ➜ |
Easy |
Medium |
Product Quality |
Task Delegation ➜ |
Easy |
Free |
Product Quality |
Tasks Automation ➜ |
Medium |
Low |
Product Quality |
SEO
SEO, otherwise known as "search engine optimization" refers to the practice of increasing website traffic through organic search results.
Marketing Idea | Level Of Difficulty | Cost | Result |
---|---|---|---|
SEO Strategy ➜ |
Medium |
Medium |
SEO |
Conversion Rate Optimization ➜ |
Medium |
Low |
Lead Generation |
Content Repurposing ➜ |
Easy |
Free |
Engagement |
Optimize Landing Pages ➜ |
Medium |
Low |
Lead Generation |
Backlinks ➜ |
Medium |
Medium |
SEO |
Social Media - (Paid)
Paid social media marketing refers to any social media effort that is influenced by advertising dollars.
Marketing Idea | Level Of Difficulty | Cost | Result |
---|---|---|---|
Search engine marketing (SEM) ➜ |
Medium |
High |
Lead Generation |
LinkedIn ads ➜ |
Medium |
Low |
Lead Generation |
Pinterest ads ➜ |
Easy |
Low |
Brand Exposure |
Yelp ads ➜ |
Easy |
Low |
Brand Exposure |
Podcast advertising ➜ |
Medium |
Medium |
Brand Exposure |
Buzz
Buzz Marketing focuses on creating excitement among consumers about a particular product, service, or brand. The goal is to leverage word-of-mouth marketing across a wide audience.
Marketing Idea | Level Of Difficulty | Cost | Result |
---|---|---|---|
Press Release ➜ |
Medium |
Medium |
Brand Exposure |
Publicity Stunts ➜ |
Medium |
Medium |
Brand Exposure |
Geographic Expansion ➜ |
Hard |
High |
Brand Exposure |
Product expansion ➜ |
Medium |
Medium |
Brand Exposure |
Side Project Marketing ➜ |
Medium |
Medium |
Brand Exposure |
Controversial Marketing ➜ |
Easy |
Free |
Brand Awareness |
Print + Traditional
Print marketing includes advertising through magazines, newspapers, and other media publications.
Marketing Idea | Level Of Difficulty | Cost | Result |
---|---|---|---|
Business cards ➜ |
Easy |
Low |
Brand Awareness |
Sales Calls ➜ |
Hard |
Free |
Lead Generation |
Events
Event marketing (both online or offline) promotes a brand, product, or service through hosting or attending a real-time event.
Marketing Idea | Level Of Difficulty | Cost | Result |
---|---|---|---|
Meetup groups ➜ |
Easy |
Low |
Brand Awareness |
Trade Show ➜ |
Medium |
Medium |
Lead Generation |
Networking Event ➜ |
Easy |
Low |
Brand Awareness |
Webinar ➜ |
Medium |
Medium |
Trust & Credibility |
Conference Speaking ➜ |
Hard |
Free |
Trust & Credibility |
Speaking Engagements ➜ |
Easy |
Free |
Brand Exposure |
Other
Marketing Idea | Level Of Difficulty | Cost | Result |
---|---|---|---|
Customer Retention ➜ |
Medium |
Low |
Brand Loyalty |
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.
Download the report and join our email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.