Public Opinion Survey Service Business

2 Public Opinion Survey Service Business Success Stories [2024]

Pat Walls

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Updated: October 8th, 2024

Looking to harness the power of public opinion to drive informed decisions? Consider starting a public opinion survey service business. This venture involves gathering and analyzing data from targeted groups to uncover insights on various topics.

Your role would be designing surveys, reaching out to participants, and interpreting the results. Technology offers tools to streamline the process, making it manageable even for small teams. Businesses, governments, and researchers are always in need of accurate public opinion data.

It’s a field where precision meets influence, allowing you to shape policies and strategies based on real-world feedback. If you're detail-oriented and enjoy data-driven decision making, this business can be both impactful and rewarding.

In this list, you'll find real-world public opinion survey service business success stories and very profitable examples of starting a public opinion survey service business that makes money.

1. Customeer ($600K/year)

Founder Juan Ruiz came up with the idea for Customeer after realizing that companies need to compete on customer experience in addition to price and product. With the goal of helping companies drive sales and customer loyalty, Customeer offers a portfolio of best-in-class customer experience applications. The company has seen success, increasing sales for clients by up to 20% and reaching a break-even point.

How much money it makes: $600K/year
How many people on the team: 10

How I Started A $50K/Month Customer Experience Platform

Juan Ruiz, founder of Customeer, shares how he started a customer experience platform that helps clients increase sales up to 20% and drive loyalty to unprecedented levels, reaching a break-even point in the process, while emphasizing the importance of true market fit and customer loyalty.

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2. FeedLetter ($480/year)

Jens Boje, a software developer and mindfulness coach from Frankfurt, Germany, came up with the idea for FeedLetter, a feedback system for newsletters, after struggling to receive feedback from his readers. He combined a voting system with a follow-up question and built a version for his own newsletter before turning it into the first version of FeedLetter. Since its launch, Twitter and word of mouth have been the major acquisition channels for attracting and retaining customers.

How much money it makes: $480/year
How much did it cost to start: $20
How many people on the team: 0

On Developing A Feedback System For Newsletters

FeedLetter.co, a simple feedback system for newsletters that started as a personal app, now has 14 customers and relies on Twitter and word-of-mouth for acquiring new users, with founder Jens Boje emphasizing the importance of focusing on publishing and growing your product instead of waiting to perfect it.

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Read by 4,318 founders