Protein Water Business

Protein Water Business Success Stories [2024]

Pat Walls

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Updated: October 6th, 2024

Imagine a refreshing drink that not only quenches your thirst but also fuels your workout. Protein water is exactly that—a convenient blend of hydration and protein supplementation.

Starting a protein water business involves sourcing quality whey or plant-based proteins and combining them with natural flavors in a low-calorie mix. You'll need to focus on product development, brand creation, and formulating a strong marketing strategy to attract fitness enthusiasts, athletes, and health-conscious consumers.

This business model taps into the growing health and wellness market. With the rising demand for on-the-go nutrition, protein water has the potential to stand out. Plus, scaling this business can lead to a diverse range of offerings, from different protein concentrations to various flavor profiles.

If you're passionate about health and fitness, a protein water business offers a blend of innovation and nutritional benefits, making it a worthy entrepreneurial venture.

In this list, you'll find real-world protein water business success stories and very profitable examples of starting a protein water business that makes money.

1. Mindful Proteins Inc. ($14.4K/year)

Sean Penrith, the CEO and co-founder of Mindful Proteins, was inspired to start the company after his personal journey with yoga, meditation, and a healthy diet transformed his life. He saw a gap in the market for clean-label protein water and decided to create TATU Protein Water, which is loaded with 15g of whey protein isolate and free from artificial ingredients and sugars. After extensive market research and positive feedback from consumers, Mindful Proteins is preparing for its first commercial production run in early 2020.

How much money it makes: $14.4K/year
How much did it cost to start: $100K
How many people on the team: 0

How I'm Launching A Food Startup Selling Protein Water In A Can

Mindful Proteins co-founder shares how they developed TATU, a clean-label protein water with 15g of whey protein isolate that contains 0g of total sugars, to cater to wellness-oriented consumers looking for functional beverages and hydration; targeting yoga studios, retail, and online sales with plans to expand production and new product lines to become a $100 million company.

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