5 Protein Products Success Stories [2024]
Here are some real life success stories of starting a protein products:
1. Human Tonik ($2.4M/year)
Adam Wright, the founder of SuperGreen TONIK, came up with the idea for his business after struggling with chronic fatigue and a lack of nutritional supplements that met his needs. With his background in web development and digital marketing, he decided to create a greens powder that provided the ingredients he desired and tasted good. Since its launch in August 2019, the brand has seen significant growth and aims to achieve 7-figure revenue in its second year.
How much they make: $2.4M/year
How much did it cost to start: $50K
Current team size: 1
SuperGreen TONIK's founder developed a greens powder supplement with 38 superfood nutrients, adaptogenic herbs, vitamins, and minerals that achieved $250k in sales in its first year and is looking to hit 7-figures in its second year, thanks to transparency, repeat customers, and focusing on fewer, properly dosed ingredients.
2. CoBionic ($96K/year)
Louise Hendon, the CEO and owner of CoBionic, came up with the idea for her business after being diagnosed with various health conditions. She switched to a healthier diet but realized there were still vital nutrients that were hard to get through food alone. She and her husband created their own line of supplements, starting with a prebiotic fiber, and eventually expanded to include other products like chocolate collagen.
How much they make: $96K/year
How much did it cost to start: $15K
Current team size: 2
CoBionic, a health-oriented supplement company, has scaled up and hit $100k/month in revenue, offering a range of health supplements and foods designed for both taste and effectiveness.
So... can you actually make money with a protein products?
Of course. There are millions to be made in this industry.
But how?
- Research real, profitable businesses and see exactly how much money they make.
- Study exactly what works, and what doesn’t.
- Take action, because now you have the roadmap.
Join Starter Story and build your next big thing:
3. Protein Package ($1.08M/year)
At the age of 17, George Greenhill came up with the idea for Protein Package while facing the challenge of finding affordable and customizable healthy snacks. He invested all of his birthday money into stock and taught himself to code to build the website, and within a week, he had already doubled his initial investment, validating the idea for the pick and mix store of protein bars and snacks. Now, at 21 years old, Protein Package has achieved over £1 million in annual turnover and continues to experience rapid growth.
How much they make: $1.08M/year
How much did it cost to start: $300
Current team size: 4
How a 17-year-old founded a successful snacks eCommerce, with over 400% YoY growth for the past four years, reinventing the traditional 'pick and mix' for health-conscious consumers and offering an unrivaled choice of quality brands at the best prices when mixing and matching.
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- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings
- 4,818 founder case studies
- Access to our founder directory
- Live events, courses and recordings
- 8,628 business ideas
- $1M in software savings