Productized Service

How Much Money Do Productized Services Make? (2024)

Pat Walls

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Updated: June 23rd, 2024

TL;DR:

Based on our data, productized services can make between $200-$1,750,000 per month.
The average revenue for a successful productized service is $121K per month.
The highest grossing productized service in our records makes over $21,000,000 per year.
Productized service owners salaries can vary wildly depending on industry, niche, and size of the business

So you're thinking about starting a productized service?

And now you're wondering how much productized service owners actually make...

Well, let’s dive in!

Here are example of real productized services and how much money they make - as reported by the founders themselves:

1. Design Pickle ($21M/year)

While running a consulting business, Russ Perry needed a way for his clients to get design work done while he was traveling to other offices.

Therefore, he created the framework for Design Pickle so his clients could request new designs. The requests would be fulfilled by a remote team and initially delivered to him, after which he would review and send them to his clients in the evening.

Realizing the success of this process and the high level of client satisfaction, he recognized the potential in an on-demand design service.

Motivated by the need to support his family and having studied the SaaS (Software as a Service) business model through various books and podcasts, he transformed the system into a subscription-based service. This allowed clients to make unlimited design requests for a fixed monthly fee.

How much money it makes: $21M/year

2. Zero Gravity Marketing ($9.6M/year)

Chris Uzzo, the founder of Zero Gravity Marketing, came up with the idea for his digital marketing agency after building and overseeing the SEO and PPC departments for multiple agencies. With a focus on data-driven strategies and a commitment to transparency, Zero Gravity Marketing has experienced impressive growth, including being recognized by Inc as one of the fastest-growing privately-owned companies and projecting over $10 million in revenue for 2022.

How much money it makes: $9.6M/year

3. Easy Song ($3.78M/year)

Aaron Green and his childhood friend Mark Meikle started EasySongLicensing.com as a side project while running their mobile recording business, Legacy Productions. Sensing that the mobile recording industry had limited growth potential, Mark built a website to organize music licensing and saw an opportunity to bridge the gap between indie artists and large music publishers. They invested in the domain name EasySongLicensing.com and ultimately transitioned their focus to building the licensing agent business, which now boasts a user base of over 60,000 clients and brought in $2.5M in 2018 alone.

How much money it makes: $3.78M/year

4. Lone Fir Creative ($1.8M/year)

Tyler Pigott, the founder of Lone Fir Creative, came up with the idea for his business after spending years working in the corporate and startup spaces, helping others start and grow companies. He wanted to create a consulting firm that focused on long-term growth and solving clients' sales and marketing problems. Through constant iterations and improvements, Pigott built a team of creative problem solvers and developed processes and systems to ensure the delivery of quality services to clients. With a focus on building relationships and a brand that wasn't centered around himself, Pigott has been able to attract and retain customers, resulting in steady growth and an expected revenue of $3.5M-$4M this year.

How much money it makes: $1.8M/year

5. Design Joy ($1.74M/year)

Brett had started with sharing his design works on social media (even the scrappiest ones). With time, he was able to refine his skills more and more, and fast forward to today he runs this agency with 50 clients as a solo designer and has 10x'd his prices from when he started.

How much money it makes: $1.74M/year

6. Intellitonic ($1.62M/year)

Intellitonic, a digital marketing agency, was founded by Alex, Courtney, and Jared after realizing they could do digital marketing more effectively and transparently with organizations they care about. With their collective skills and experience in SEO, PPC, and software, they launched Intellitonic and have grown to a team of eleven without compromising their values.

How much money it makes: $1.62M/year

7. Queue ($1.6M/year)

Mas, founder of Queue, built a ~1.6M ARR platform after solving his own pain point of syncing feedback on Overwatch videos, which quickly gained traction among esports coaches and video editors, evolving into a comprehensive productized service tool.

How much money it makes: $1.6M/year

8. Kenji ROI ($1.26M/year)

Danny Carlson, the founder of Kenji ROI, came up with the idea for his business after a near-death experience while longboard racing in the Philippines. This experience pushed him to reevaluate his life and pursue his passion for online business. He chose Amazon FBA and quickly grew his own revenue account, but when it got suspended, he made the decision to use his skills to build an agency serving brands on Amazon. And thus, Kenji ROI was born.

How much money it makes: $1.26M/year

9. WP Buffs ($1.2M/year)

Joe was struggling to scale his WordPress developer side gig. Building websites was a highly personalized experience for each client, and freelancing was consuming too much of his time. Although he was busy, he felt like he wasn't making much progress.

That's when the idea for WP Buffs was born. Joe wanted to move away from building WordPress websites and find a business model that would allow him to 1) generate recurring monthly revenue and have predictable income, and 2) grow a self-sustaining business.

Instead of charging a high fee to build a website for a few clients, Joe decided to charge a smaller fee to manage the websites of many clients. He structured his pricing like a SaaS company; clients would make a monthly payment to have a technical WordPress partner.

How much money it makes: $1.2M/year

10. SEO Hacker ($1.01M/year)

Sean Si, the founder of SEO Hacker, stumbled upon SEO while working as an intern. Despite his lack of formal education and experience, he taught himself the ins and outs of SEO through experimentation and launched his own blog, which gained traction and led to his first client. Through word-of-mouth marketing, the success of his blog, interviews, and community-building efforts, SEO Hacker has attracted and retained clients, earning its status as the best SEO agency in the Philippines.

How much money it makes: $1.01M/year