Pr Strategy Tool

Pr Strategy Tool Success Stories [2024]

Pat Walls

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Updated: October 10th, 2024

Looking to make a mark in the public relations domain without breaking the bank? Consider developing a PR strategy tool. This business idea revolves around creating a software platform that helps companies craft, monitor, and evaluate their public relations campaigns.

PR strategy tools empower businesses by providing them with analytics, media contact databases, and press release templates, all in one dashboard. Unlike traditional methods, which often require hiring costly PR firms, this tool offers a more accessible and budget-friendly solution.

With more businesses recognizing the value of brand image and consumer trust, the demand for efficient PR solutions is rising. By starting this venture, you'll be providing essential services that can give companies a competitive edge in managing their reputation. The initial workload involves software development and marketing, but the long-term payoff can be substantial.

Ready to guide brands through the maze of modern-day PR? Consider launching your PR strategy tool.

In this list, you'll find real-world PR strategy tool success stories and very profitable examples of starting a PR strategy tool that makes money.

1. SearchEye ($1.14M/year)

Chris Porteous, the founder of SearchEye, came up with the idea for his SEO platform after witnessing the low quality and standards of the industry. After working with clients who were dissatisfied with previous SEO providers, Chris saw an opportunity to create a better solution and deliver on product expectations. He funded the business out of pocket and through consulting services, and is now focused on driving faster turnaround times, low prices, and consistent product quality for his customers.

How much money it makes: $1.14M/year
How much did it cost to start: $600K
How many people on the team: 16

We Bootstrapped A $1M/Year SEO Platform [From Canada]

SearchEye is an SEO platform company that has bootstrapped its way to making $1 million a year, with a goal of hitting $100k per month by December 2021 and $500k per month by December 2022, and currently has around 20 active agency users of the platform.

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2. Juicy Pickles ($240K/year)

Giulia Cian Seren, founder of Juicy Pickles, started her business after moving from Europe to Southeast Asia and seeing the favorable business climate in Singapore. With a passion for technology and a desire to help small businesses succeed, Giulia offers digital marketing consulting and coaching through her flagship coaching membership, The Pickling Club. Her dedication to her clients and focus on long-term relationships has helped her grow her business to an average monthly revenue of $20,000.

How much money it makes: $240K/year
How much did it cost to start: $100
How many people on the team: 1

I've Grown My Agency To $240K/Year Consulting For Small Businesses

Giulia Cian Seren, founder of Juicy Pickles, offers digital marketing consulting, training, and coaching to small businesses and has grown her monthly revenue to an average of $20,000 by focusing on long-term relationships over short-term gains and helping small, traditional businesses transition into the digital world.

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Read by 4,074 founders