Podcasting Business

13 Tips For Starting A Successful Podcasting Business (2024)

Pat Walls

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Updated: January 19th, 2023

Want to start your own podcasting business? Here are some tips you should know:

Learn more about starting a podcasting business:

Where to start?

-> How much does it cost to start a podcasting business?
-> Pros and cons of a podcasting business

Need inspiration?

-> Other podcasting business success stories

Other resources

-> Profitability of a podcasting business

We've interviewed thousands of successful founders at Starter Story and asked what advice they would give to entrepreneurs who are just getting started.

Here's the best advice we discovered for starting a podcasting business:

#1: Kristin Hanes, founder of The Wayward Home:

We chatted with with Kristin, founder of The Wayward Home ($20K/month). In our interview, Kristin says:

Once my site was on the internet, I dedicated myself to taking courses to learn all about the business of blogging. I treated it like a new degree. I’d gone to school for journalism but knew NOTHING about online business.

Additionally:

Having an email list is one of my prized possessions over at The Wayward Home. Not only are these my most valuable customers, but they are also “my people.”

Further:

Creating an online business like a niche website is a long game. You won’t see immediate money and success. But if you work hard, you may end up with a profitable passive income machine so you can get out of the office and live the life you dream about.

Read the full interview ➜

#2: Nick Loper, founder of Side Hustle Nation:

We chatted with with Nick, founder of Side Hustle Nation ($35K/month). In our interview, Nick says:

When I launched Side Hustle Nation, I didn’t have an “audience” to speak of. I had an email list of 11 people -— entirely made up of friends and family. But what I did have (and what you have as well) is a personal and business network going back several years.

Additionally:

I often ask myself why this business worked when so many similar blogs and podcasts didn’t. I think the answer lies in persistence and paying attention. Those two things combined have been the difference between thriving and dying on the vine.

Further:

You don’t have to reinvent the wheel or come up with something no one’s ever seen before. Focus on solving real problems and see what kind of traction you can get.

Read the full interview ➜

#3: Gillian Tietz, founder of Sober Powered Media:

We chatted with with Gill, founder of Sober Powered Media ($5K/month). In our interview, Gill says:

Collaboration over competition is key. The people in your niche are not your competitors. Having strong connections has provided many opportunities. My network wouldn’t exist without my collaborative mindset.

Additionally:

It’s important to have loads of free content to get your name out there, learn what people want from you, and build trust. Over time, your audience will grow and you can back off on the free content and begin introducing paid content.

Read the full interview ➜

#4: Marti Sanchez, founder of Influence Podium:

We chatted with with Marti, founder of Influence Podium ($40K/month). In our interview, Marti says:

If you don’t have a network or want to build more relationships, start a podcast. It’s the perfect “in,” the perfect excuse to have 30’ of someone’s time and not just ask “to pick their brain.”

Additionally:

Entrepreneurship is hard and it’s extremely easy to quit. Even now that I run an awesome company, with great people, doing what I love, I fantasize about quitting twice a month.

Read the full interview ➜

#5: Marti Sanchez, founder of Influence Podium:

We chatted with with Marti, founder of Influence Podium ($40K/month). In our interview, Marti says:

Don’t grow too quickly if you don’t have to. Take your time to hire the right person and put some clients on your waitlist or raise prices.

Read the full interview ➜

#6: Doug Cunnington, founder of Niche Site Project:

We chatted with with Doug, founder of Niche Site Project ($/month). In our interview, Doug says:

No matter your industry, a podcast, YouTube channel, or email list will help you network and be part of the thought leadership. It’s worth the time to figure out how to communicate in written form, audio, and video.