Photo Filters Business

Photo Filters Business Success Stories [2024]

Pat Walls

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Updated: October 10th, 2024

In our visually-driven world, photo filters are becoming an essential tool for personal and professional expression. Starting a photo filters business involves creating customized digital filters that enhance or transform images, right from your own computer.

The idea is simple: design appealing filters that can be sold to influencers, photographers, and casual users looking to make their photos stand out. You'll leverage design software to craft these digital assets, which can then be marketed through platforms like Instagram or even sold on marketplaces like Etsy.

This business model requires a good eye for design and some savvy marketing skills, but it offers the flexibility to work from anywhere. If you enjoy creative work and have a knack for what makes a photo pop, this might be the right venture for you. It's a creative endeavor that combines art and technology, with potential for a steady and scalable revenue stream.

In this list, you'll find real-world photo filters business success stories and very profitable examples of starting a photo filters business that makes money.

1. FilterGrade ($360K/year)

Mike Moloney, the founder of FilterGrade, started the business in 2013 after selling digital products on different marketplaces. He initially launched FilterGrade as a collection of Photoshop Actions and later expanded it to be a marketplace for creators, offering digital assets such as presets, LUTs, and video templates. Through constant adaptation and a focus on content marketing and partnerships, FilterGrade has attracted over 450,000 monthly users and achieved success in the competitive creative industry.

How much money it makes: $360K/year
How much did it cost to start: $1K
How many people on the team: 2

How We Created A $30K/Month Marketplace Of Photo Filters And Digital Assets For Creatives

FilterGrade is an eCommerce platform offering digital assets such as photo filters and video templates; attracting over 450,000 monthly users and generating approximately 30k a month, the founders worked hard to build a valuable marketplace for creators while focusing on digital marketing, partnerships, and content creation.

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