Personal Care Business

4 Personal Care Business Success Stories [2024]

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Updated: October 10th, 2024

Struggling to find a business idea that blends profit with purpose? Enter the personal care business. This venture centers around offering personalized beauty, wellness, and health services, designed specifically to meet the individual needs of clients.

You could find your niche providing anything from skincare routines to haircare advice or wellness coaching. Personalized care not only creates a loyal customer base but also garners word-of-mouth referrals as clients experience positive results tailored uniquely to them.

Setting up requires some upfront investment: securing product stock, marketing the business, and perhaps even getting certified in various personal care techniques. Yet, the rewards come swiftly as you build an impactful, community-focused brand.

In an era where self-care is increasingly prioritized, the personal care business stands out as not just lucrative but truly fulfilling work. Join the wave of entrepreneurs making a tangible difference in people’s lives—one customized regimen at a time.

In this list, you'll find real-world personal care business success stories and very profitable examples of starting a personal care business that makes money.

1. Wild ($33.6M/year)

Charlie Bowes-Lyon came up with the idea for Wild after recognizing the increasing consumer demand for sustainable products. He initially started a side business selling reusable coffee cups and water bottles, which was a success. Inspired by the shift in customer sentiment towards packaging and waste, Charlie and his co-founder decided to tackle bathroom waste by creating a refillable, natural deodorant. With a focus on sustainability and an innovative product, Wild has scaled into a global brand with over a million customers and trading at upwards of £25m ARR.

How much money it makes: $33.6M/year
How much did it cost to start: $120K
How many people on the team: 50

How These Two Founders Built A $30M Refillable Deodorant Brand

Wild, a sustainable personal care brand that aims to remove plastic waste from the bathroom, scaled into a global brand in just two and a half years, selling to over a million customers and trading at upwards of £25m ARR, through their successful product innovation, diversification in marketing channels, and strong community engagement.

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2. Antonio’s Barber Shop ($1.5M/year)

Antonio Camilleri, a seasoned barber with over 18 years of experience, opened his first barbershop in Leister, UK, after working as an apprentice and further improving his skills in the Netherlands. Recognizing a gap in the market for old-school barbering in Malta, Antonio moved back and opened the official Antonio's Barber Shop with 8 chairs, quickly growing to 14 barbers across 2 locations. With an annual turnover of 1.5 million euros, Antonio's Barber Shop offers top-notch customer service, a range of grooming products, and a barbering academy.

How much money it makes: $1.5M/year
How much did it cost to start: $500K
How many people on the team: 25

How I Started A $125K Barber Shop, Beard Grooming Brand And Barbering Academy

Antonio Camilleri built Antonio's Barber Shop from a small two-chair operation to two locations servicing over 250 daily clients and €1.5M in annual revenue with a product line generating a 30% profit.

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3. Awkward Essentials ($1.44M/year)

Frances, the founder of Awkward Essentials, came up with the idea for her business, specifically the Dripstick product, after experiencing post-sex drip and realizing there were no effective solutions available. While baking and using a spatula, she had the idea for a vaginal spatula to clean up the leftovers, which ultimately led to the creation of the world's first cum sponge. Despite facing challenges and setbacks, Frances persisted and launched her business, gaining attention and orders from around the world.

How much money it makes: $1.44M/year
How much did it cost to start: $5K
How many people on the team: 4

How This After-Sex Cleanup Product Became A $1.4M/Year Business

Awkward Essentials CEO and founder, Frances, discusses the creation and launch of Dripstick, the world's first cum sponge, and how they have grown their business through a mix of marketing tactics, including viral TikToks and an Amazon launch.

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4. You Be Relentless ($48K/year)

Khoa Bui, the founder of YouBeRelentless, came up with the idea for his business after a cancer scare in 2016 made him rethink his life. He decided to start a business he was passionate about, focusing on entrepreneurship and personal development, and began writing articles, conducting interviews, and creating videos to share valuable tips and information with his audience. Since then, his website has seen significant growth, with over 100k views every few months.

How much money it makes: $48K/year
How much did it cost to start: $200
How many people on the team: 5

How I Started A $4K/Month Website About Entrepreneurship And Personal Development

A CEO shares how he generates $4k a month from his business, YouBeRelentless, which is an online resource that provides tips on entrepreneurship and personal development, by focusing on passion, content, and that career growth takes time.

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Read by 6,125 founders