Perfume Business

Perfume Business Success Stories [2024]

Pat Walls

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Updated: October 7th, 2024

A fragrance or perfume business creates and sells products made from various ingredients, such as oils and extracts, which are mixed together to produce a pleasant smell.

And perfumes are no small business: the industry is expected to reach over $40B in the next few years.

There are a few ways to get started with creating your own perfume. You can start by choosing which ingredients you would like to use and then find recipes that will work for those ingredients. Or, you could start with a fragrance that you already love and try to recreate it as closely as possible with natural ingredients.

In this list, you'll find real-world perfume business success stories and very profitable examples of starting a perfume business that makes money.

1. Alfred Lane ($228K/year)

Rafael Hernandez, founder of Alfred Lane, came up with the idea for his solid cologne business while traveling and experiencing the hassles of transporting liquid cologne. He noticed a pattern and a problem to be solved, and after researching and experimenting with formulas, he created a line of handcrafted solid colognes for men that are easier to travel with. With initial sales on Shopify and successful placements in local boutiques, Alfred Lane now generates $19k a month in revenue.

How much money it makes: $228K/year
How much did it cost to start: $2K
How many people on the team: 1

How I Started A $19K/Month Personal And Home Fragrances Brand

Founder Rafael Hernandez launched Alfred Lane, a line of handcrafted personal and home fragrances, generating $19k in monthly revenue with 50% attributed to online and wholesale sales, while expanding to 65 stores across 6 countries and expanding to Europe and South America.

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